PR Agencies: Prove the Value of Innovation

NEW YORK, July 7, 2015 /PRNewswire/ -- In today's data-driven communications environment, PR agencies are, more than ever, expected to deliver measurable business results. Agencies need their clients to know that the PR programs they implement deliver results and contribute meaningfully to business objectives. With the need to stay ahead of the constant evolution of technology, agencies must leverage innovative approaches to PR.

A recent white paper from PR Newswire, Proving Value to Clients: Innovative Approaches for PR Programs, discusses how agencies can leverage emerging digital trends in PR to help shape client expectations and achieve measurable results.

Topics covered in the white paper include:

• What clients say they want from their agency partners;
• What agencies think their clients actually want;
• Tips on understanding the difference between client expectations and what they might actually need from your agency.

The use of data allows agencies to quantify their worth and value. Learn how to adjust goals and leverage new benchmarks by downloading the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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SOURCE PR Newswire Association LLC

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