Poynt Joins the NAVTEQ LocationPoint™ Advertising Network

BARCELONA, Spain, Feb. 16, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced it has signed Poynt as a publisher of its fast-expanding NAVTEQ LocationPoint advertising network. The deal extends the reach of NAVTEQ LocationPoint, among the fastest-growing location-aware mobile ad networks in the world, to millions of users of Poynt, a leading location-based app available on BlackBerry®, iPhone™, iPod Touch™, Android™ and Windows Phone 7™ mobile devices.

(Logo:  http://photos.prnewswire.com/prnh/20060313/NAVTEQLOGO)

NAVTEQ LocationPoint is a mobile ad network comprising global publishers that delivers hyper-local mobile ads and special offers when consumers approach advertised locations. Built-in features such as click to map, click to route, click to call make it easy for consumers to go, shop, buy, or save coupons for later use. Location-relevance and consumer-friendly features deliver a superior end user experience.

The Poynt app is a convenient and timesaving GPS-enabled application that connects and guides consumers to local businesses. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call a business or view a website. With NAVTEQ LocationPoint™ ads, consumers using the Poynt app receive highly relevant, location- and context-aware ads and special offers through in-application hyper-local banners.

"There is a universe of mobile consumers who are searching for local retailers, theatres and restaurants.  Poynt's application seeks to bridge the gap between the consumer and the retailer by using location, time of day and keyword queries to deliver offers where and when that consumer is looking to transact," said Andrew Osis, CEO, Poynt Corporation. "NAVTEQ LocationPoint advertising enables us to further that mission while also helping to monetize high-value content."

"Location is a new and exciting dimension to mobile advertising," said Christopher Rothey, vice president, advertising, NAVTEQ. "Our work with Poynt exemplifies the importance of location in building relevant advertising experiences that enable advertisers to reach consumers where they work, play and shop."  

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.

NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved. Other trademarks are the property of their respective owners.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers' ability to connect with the people, businesses and events most important to them. Poynt is available on BlackBerry smartphones, iPhone and iPod Touch, Android devices and Windows Phone 7 in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search app or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

SOURCE NAVTEQ

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