POWERLAND Brand Announcement & 2011 F/W Collection Media Preview

BEIJING, May 12, 2011 /PRNewswire-Asia/ -- POWERLAND, the fashion-leading leatherware brand announced its 2011 F/W collection named "FANTASTICAL" yesterday. Themed on "POWERLAND.LOVE", the media preview started with Italian style sand painting and modern dance. Celebrities and fashion media gathered in the Park Hyatt Beijing to witness the grand launch and to savor the classical flavor of POWERLAND leather bags.

(Photo: http://photos.prnewswire.com/prnh/20110512/CN00880 )

Francesco Turchi, POWERLAND Designer-in-chief from Florence, Italy, shared his design philosophy of inheriting the classic and adoring personalities. He also introduced his idea of 2011 Fall/winter collection, expressing his vision on establishing a POWERLAND leatherware kingdom. "Inheriting Italian tradition and cultural flavor, POWERLAND is combining oriental aesthetics and Chinese modern fashion," he said, "we spare no effort in leading POWERLAND to a fashion-leading stage and making it a high-end leatherware brand." The year 2009 witnessed the cooperation between POWERLAND and Turchi, which was highly valued and supported by both Italian and Chinese governments.

Yang Lan, a famous TV hostess and the modern female icon in China, was invited to hold a one-on-one interview with Turchi, talking on female confidence and independence that POWERLAND provides with and the self-appreciation that POWERLAND advocates. Turchi presented a customized classic embossed handbag to Ms Yang Lan as a present, showing his appreciation for self-loving ladies who treat others well and be grateful for life. "The most valuable characteristic of women is appreciating themselves while loving others," Yang Lan said, "with great love and tender, they are grateful for life."

The newly launched Fall/Winter collection FANTASTICAL is featured by its classical craftsmanship, unique personality and the combination of Italian fashion and oriental aesthetics, via which the core value of "LOVE" is well demonstrated. As a listed company in Germany, POWERLAND AG (ISIN: DE000PLD5558) showcased its great strength and confidence in the leatherware kingdom.    

About POWERLAND

The POWERLAND first generation embossed pattern was born in the 1990s, and from then on became the unique mark of POWERLAND. The carefully chosen first-class genuine leather, perfect Italian craftsmanship and the classical embossed pattern helped POWERLAND gradually become a warmly welcomed leatherware brand.

Francesco Turchi, an ex-designer of GUCCI, and the present POWERLAND Designer-in-chief joined POWERLAND in the year of 2007.

The POWERLAND brand is wholly owned by POWERLAND AG (ISIN:DE000PLD5558), the Germany listed company.      

SOURCE POWERLAND AG

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