Powerhold Trusts Online Marketing Strategy to JAST Media

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Mar 21, 2016, 12:22 ET

PORTLAND, Ore., March 21, 2016 /PRNewswire/ -- Powerhold, a premium professional-grade flooring installation supply brand, supplies top flooring distributors with products ranging from underlayment materials to tackstrip, adhesives to knee pads. With over twenty distributors throughout the US, Canada, and Australia, Powerhold has led the flooring installation market with their professional grade product lines. The Executive Director of FCDA and Powerhold Jeff Brugman says, "It was a major challenge to find a marketing group that could represent all of our members."

JAST Media was up for the challenge, having a reputable background in web marketing for entire industry verticals and supply chains, and specializing in B2B marketing. The web development company and team sought to create a website that was unique, professional, and functioned at an optimal level. "Our situation was compounded by several issues – one being that our members range in size and amount in revenue," said Brugman. For example, one distributor brings in only $1 million per year in revenue, while another has over 25 locations that bring in over $600 million each year. JAST Media was able to accommodate the multi-locational company and come up with a website design that fit the brand perfectly.

"We are in an industry where the use of technology varies immensely within our channels. It was amazing how JAST Media was able to understand our wide range of needs and provide an understandable and impressive product for all of our members and their customers," Brugman says. JAST Media was able to adapt to the task at hand, and created a product that worked best for their client. From start to finish, the experience was customizable and just what Powerhold wanted and needed.

With a wide clientele in the building materials and construction sector including a wide portfolio of premium material manufacturers and distributors, the JAST Media team is well seasoned in the industry. JAST Media strives to be "More Than just an Ad Agency" and is well equipped to handle every aspect of their clientele's unique B2B marketing needs. From print media and promotional materials to email marketing and loyalty programs, JAST Media specializes in helping brands dominate their industry verticals.

For more information please visit jastmedia.com and see what we can do for you.

website: http://www.jastmedia.com/
contact: [email protected]

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SOURCE JAST Media