Power of a smile: Annual Tim Hortons fundraiser raises more than $5 million

100% of proceeds from Smile Cookie sales will support local charities across North America

OAKVILLE, ON, Oct. 18, 2013 /CNW/ - Tim Hortons guests and restaurant owners showed off their community spirit, raising over $5 million in support of local charities for the annual Tim Hortons Smile Cookie campaign. For one week, Tim Hortons guests had the opportunity to purchase special chocolate chunk Smile Cookies for $1, with all proceeds supporting local hospitals and community programs across Canada and the United States. More than 500 charities are supported each year through the campaign.

"Our loyal guests and restaurant owners have once again come together to support the communities they call home," said David McMullen, Vice President, Marketing, Tim Hortons. "Thank you to everyone for raising much needed funds for local charities coast-to-coast and making this year's campaign a success."

The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons restaurants across North America. In 2012, the campaign raised more than $4 million for local communities across Canada and the United States.

Visit www.timhortons.com/smilecookie to learn more about the charities the Smile Cookie campaign supports across Canada.

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods including our trademark donuts, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 30th, 2013, Tim Hortons had 4,304 systemwide restaurants, including 3,468 in Canada, 807 in the United States and 29 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.

SOURCE: Tim Hortons