Pottery Barn Kids Unveils First-Ever Capsule Collection With Fashion Designer Jenni Kayne

SAN FRANCISCO, June 11, 2015 /PRNewswire/ -- Today, Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, has launched its exclusive product collaboration with American fashion designer Jenni Kayne. Drawing on Kayne's experience as a mother of two young children, the collection is a relaxed yet refined take on classic design that reflects Kayne's soulful, California-inspired aesthetic. This capsule collection, which is the first collaboration of its kind for Pottery Barn Kids and Kayne's first foray into children's home furnishings, is available now at www.potterybarnkids.com and starting tomorrow, June 12^th, will be featured in Pottery Barn Kids stores in the United States, Canada and Australia.

The collection features over fifty effortlessly chic pieces for nursery, bedroom and playroom. Highlights include furniture such as a play teepee and beanbag chairs; beautifully crafted bedding including embroidered linen quilts and ditsy floral patterns; whimsical decorative accessories like pom-pom garlands, glitter letters and 3-dimensional butterflies; and animal-inspired decor including plush animal head wall mounts, stork patterned wallpaper and glowing animal motif lamps. The assortment ranges from $6 to $899 and also includes product categories such as rugs, window coverings, toys, nursery bedding and nursery essentials.

"I am thrilled to unveil this special collaboration with Pottery Barn Kids," said Jenni Kayne. "As a mother, my goal was to create items I would want in my own kids' rooms, so I approached it as if I was designing their rooms all over again. The result is a collection of classic, comfortable pieces that are beautiful, functional and perfectly blend Pottery Barn Kids' timeless design with my relaxed, laid back approach.  I can't wait to incorporate pieces from the collection into my own home."

"We are excited to introduce our first-ever design collaboration for Pottery Barn Kids with Jenni Kayne," said Sandra Stangl, President, Pottery Barn Brands. "Jenni is known for her effortlessly chic style and as a mother of two young children she knows how to create well-designed, comfortable children's spaces. Her collection for Pottery Barn Kids is a thoughtful mix of modern and vintage influences that reflects Jenni's relaxed, timeless aesthetic."

To celebrate the collection, Pottery Barn Kids will host special in-store crafting events for kids and parents on Saturday, June 20^th at Pottery Barn Kids stores nationwide where kids can make a paper teepee inspired by designs from the collection. Guests who visit the Pottery Barn Kids store at The Grove in Los Angeles, California on Saturday, June 20^th will have the chance to meet designer Jenni Kayne. For more information on the collection and exclusive behind-the-scenes content, please visit www.potterybarnkids.com/JenniKayne and join the conversation on Facebook, Instagram and Twitter - @potterybarnkids and #JenniKaynexPBK.

ABOUT POTTERY BARN KIDS   
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for children's home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates 85 company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East and Philippines, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.   
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 603 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines.

ABOUT JENNI KAYNE   
Jenni Kayne launched her eponymous line at the age of 19, and very quickly established what would be her signature style – a refined, subtle interpretation of classic American sportswear, with the undeniable influence of her California upbringing. Now a wife and mother, that design sensibility remains, and manifests itself in what has become a complete lifestyle brand. She recently opened her first Jenni Kayne Home in Montecito, and brings the worlds of fashion, beauty, motherhood and home together in her daily blog, Rip+Tan.

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SOURCE Pottery Barn Kids

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