PostcardMania Sets Second Consecutive Quarterly Revenue Record for Direct Mail Automation, Updates Automation Product

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Oct 25, 2023, 08:37 ET

CLEARWATER, Fla., Oct. 25, 2023 /PRNewswire/ -- PostcardMania, the $97 million marketing technology firm with over 350 staff, reached record revenue for the second consecutive quarter in the third quarter of 2023 for its direct mail automation division, PCM Integrations. Revenue from the PostcardMania's most tech-centered services increased more than 24% quarter over quarter and 71% over the same quarter last year. Several of the division's tech products are also due for updates in the near future, as soon as this month.

One of PostcardMania's longest standing direct mail automation products, New to Town, has been revamped. New to Town is a new mover marketing program that automatically identifies new movers in a designated area and targets them with a personalized mail piece much like you see above. PostcardMania's latest iteration of the product will allow businesses to target new movers using real-time data, meaning postcards are mailed every business day as new movers arrive in their service area.

PostcardMania launched the tech-focused PCM Integrations in mid-2021, and the division quickly reached multi-million-dollar revenues. Its automated direct mail service offers businesses a lower cost of entry compared to traditional mailings, direct API integration, endless programmatic targeting options, responsive lead nurturing, zero upfront cost or tech fees, and can be applied at scale. The quarter's strong showing demonstrates the marketplace's growing interest in responsive, trigger-based direct mail automation.

One of PostcardMania's longest standing direct mail automation products, New to Town, has been revamped for today's fast-moving consumers. New to Town is a new mover marketing program that automatically identifies new movers in a designated area and targets them with a personalized mail piece that often welcomes its recipients to the neighborhood and introduces them to a local business with a new customer discount. PostcardMania's latest iteration of the product will allow businesses to target new movers using real-time data, meaning postcards are mailed every business day as new movers arrive in their service area.

New movers in flux represent a compelling opportunity for businesses — studies show that new movers spend nearly $10,000 on average within 180 days of moving, and that they are nearly unanimous (90%) in saying they're likely to try a new brand or company and 88% say they're willing to try a new service provider when moving. Research values the new mover market at $170 billion annually with over 30 million people relocating per year on average. And with 78% of consumers saying they buy from the first business to contact them, PostcardMania's updated New to Town product is uniquely positioned to help businesses reach new movers at a crucial time in the buying journey.

"Technology plays an essential part in helping today's small business owners get ahead of their competition and succeed at marketing, and that's why we place such a big emphasis on the tech we're developing — if it's going to move the needle for small businesses, we're going to be right there getting it done and doing it right," said PostcardMania Founder and CEO Joy Gendusa. "It's validating to see these technology-driven products do well and lead the way for us in revenue growth. It proves we continue to move in lock-step with American small businesses."

For all of its latest tech advancements, PostcardMania remains unique among other direct mail automation providers thanks to its 25-year history of high-quality print experience, over 350 staff, results-based design templates and zero tech fees — all of which have proven key factors differentiating PCM Integrations on the direct mail automation marketplace.

Moving forward, PostcardMania plans to maintain its automation growth push as it eyes the release of its Salesforce App Integration, which is currently in beta. Salesforce users accepted into PostcardMania's beta program will be provided 200 postcards to mail through Salesforce free of charge, with postage covered. Email [email protected] with "salesforce beta test" in the subject line to apply for 200 free postcards. Currently, PostcardMania expects to fully launch its Salesforce App Integration sometime in the fourth quarter.

For additional information or to schedule an interview with Joy Gendusa, contact Jessica Lalau at 888-338-6409 or email [email protected].

PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together. Visit www.postcardmania.com for more information.

SOURCE PostcardMania