Post® Grape-Nuts® Fit Recruits 'Summit Samplers' to Take New Cereal to Great Heights and Earn $500

PARSIPPANY, N.J., March 26, 2013 /PRNewswire/ -- Fueled by Grape-Nuts, Sir Edmund Hillary became the first man to conquer Mt. Everest on May 29, 1953.  To celebrate the 60^th anniversary of this historic feat, Grape-Nuts is inviting outdoor enthusiasts nationwide to recreate the cereal's ascent to the highest point on Earth in their own hometown.

(Logo: http://photos.prnewswire.com/prnh/20130326/NY81709LOGO )

Post Grape-Nuts is recruiting modern-day adventurers of all ages and abilities to ascend a nearby peak of their choice and distribute samples of the new Grape-Nuts Fit cereal to any and all they meet along the way (whether it be one hiker or several dozen).  And don't worry...the selected local mountain need not be Everest-like in height or fame!

Up to 60 participants will be selected to participate as Summit Samplers and climb their chosen mountain on or around May 29, 2013.  Those selected to participate will receive a Summit Sampling kit, complete with Grape-Nuts Fit cereal samples, a backpack, a t-shirt, a water bottle, a carabiner, and "summit flags".  Selected participants who complete their journey and submit photos of their adventure will also receive a $500 check.

To submit an application and read the official rules, visit www.GrapeNutsSummitSampler.com before April 19, 2013.  No purchase necessary to submit an application.

"Both Grape-Nuts and new Grape-Nuts Fit cereals deliver a power-packed breakfast to fuel you up for whatever mountains you face, whether it's scaling Mount Everest or persevering toward your personal summits," said Mangala D'sa, Brand Director for Grape-Nuts.

Grape-Nuts Fit is a flavorful cereal made with a medley of flavors and textures, including lightly crunchy nuggets, granola, cranberries, puffed barley and a touch of natural vanilla flavor.  New Grape-Nuts Fit has 6g of protein, 42g of whole grains and is an excellent source of fiber, making it a delicious way to fuel an active day.

For more information on Grape-Nuts or new Grape-Nuts Fit cereal, go to www.GrapeNuts.com or www.facebook.com/GrapeNutsCereal. To apply to become a Grape-Nuts Summit Sampler, visit www.grapenutssummitsampler.com.

About Post Foods, LLC

Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®, as well as Attune Food's Uncle Sam and Erewhon brands.  Post is dedicated to health and wellness, offering consumers a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com.

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