Post® Foods, LLC, Working To Make Positive Thinking Go Viral

PARSIPPANY, N.J., Aug. 6, 2012 /PRNewswire/ -- Post Foods, LLC, the cereal maker behind iconic brands like Honey Bunches of Oats^®, Post Shredded Wheat^® and Post Grape Nuts^®, today announces the launch of PostGoodness.com, a social website dedicated to positivity and simply helping others have a great day. PostGoodness.com will serve as a community, connecting users through good news and inspiration. People are invited to log on daily to share their good intentions or thoughts of motivation to help to set them on the right track for the day.  Each time someone shares his or her good intention, like vowing to spend more time smiling and less time frowning, or uploads a photo of themselves lacing up to hit the gym, it will be added to a dynamic grid, inviting "likes", comments, support and shares from other users. Posted intentions can also be shared through other social media platforms such as Facebook, Twitter and Pinterest, so users can share their positive intentions with their existing social media communities.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/57551-post-foods-postgoodness-positive-thinking-good-news-inspiration-motivation

(Photo:  http://photos.prnewswire.com/prnh/20120806/MM51500)

"We believe good days start with good intentions, and this site allows users to log on and share theirs, and maybe even motivate others," said Tony Shurman, Vice President of Marketing for Post Foods. "As a company with a long and rich history in nourishing bodies, we are excited to do something that helps inspire positive thinking, as well." 

In addition to sharing and reading good intentions, PostGoodness.com features the Goodness Forecast, a positivity barometer displaying the amount of goodness throughout the country.  The Goodness Forecast is based on factors such as weather, news and economic matters, in addition to events generating local excitement, such as the arrival of the county fair or a sports team reaching the playoffs. The Goodness Forecast showcases a score for each geographic region of the United States, as well as the following media markets: New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, San Francisco, Boston, Washington, D.C., Atlanta, Houston, Detroit, Seattle, Phoenix, Tampa, Miami, Denver, Cleveland, St. Louis, Charlotte, San Diego, Salt Lake City and San Antonio. 

PostGoodness.com also helps educate users and inspire intentions through a goodness video series featuring several experts, including Dr. Melina Jampolis, a board-certified physician nutritionist, author of "The Calendar Diet", and contributor to national news shows including, "Today", "The Talk" and "Good Morning America".  Dr. Jampolis and Dr. Mark Izzo, Vice President of R&D for Post Foods, offer tips on nutrition and general well-being. Lecia J. Rives, an award-winning motivational speaker and author, humorously encourages PostGoodness.com visitors to reach for their dreams and beyond each day.

For more information or to share your good intention, visit PostGoodness.com.

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post Shredded Wheat®, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®.  Post is dedicated to health and wellness, offering consumers a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings.  For more information about Post Cereals, visit www.PostFoods.com.

SOURCE Post Foods, LLC

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