Positive Coaching Alliance Workshops to Draw Local Coaches, Parents and Student Athletes to Academy of the Sacred Heart

WHO:

Founded as a non-profit within the Stanford University Athletic Department in 1998, Positive

Coaching Alliance has the mission of "transforming youth sports so sports can transform youth."

WHAT:

A total of six workshops will be offered (see below).  The workshops are open to the public,

and cost $10 per person, $25 per family (up to four family members) or $25 for a coach

and two student athletes. Advance registration is required; please visit www.ashmi.org/pca or

call 248-646-8900 ext. 170. All workshop attendees are invited and encouraged to attend

the Leaders of Conscience award presentation; however, the award presentation is only

open to registered attendees and media guests.

WHERE:

Academy of the Sacred Heart Field House

1250 Kensington Road, Bloomfield Hills, MI 48304-3029

Media I.D. required upon entry; please use Squirrel Road entrance located between Long

Lake and Wattles Roads.

WHEN:

Saturday, January 30, 2010

9-11:00 a.m. - Coaches' Workshop – Field House Gymnasium

"Double-Goal Coach I: Coaching for Winning and Life Lessons": An interactive workshop that defines the Double-Goal Coach as one who strives to win and works to prepare his/her team to play at its highest level, and at the same time, teaches life lessons (teamwork, dedication, bouncing back from mistakes, etc.) to his/her players. Yzerman will make brief remarks during this session, from approximately 10:30-10:45.

9-11:00 a.m. - Athletes' Workshops – Dritsas and Bauervic Gymnasiums

"Triple-Impact Competitor": This workshop defines what it means to be a "competitor" in terms of three important relationships: the athlete's relationship with himself/herself, with his/her teammates and with his/her sport. Two workshops are available - one for students in Grades 7 & 8, and one for high school students.  Yzerman will make brief remarks during this session, from approximately 10:45-11:00.

11-11:20 a.m. – Media Briefing – Athletic Offices

Group interviews with Steve Yzerman. Please call Andrea Clark at 313-549-1535 or Nicole

Pielecha at 248-646-8900 ext. 406 for special media interview requests.

11:30-11:50 a.m. – Leaders of Conscience Award Presentation – Field House

Gymnasium

Debbe Pavle, ASH Athletic Director and a winner of PCA's 2005 national Double-Goal Coach Award, will introduce Bridget Bearss, RSCJ, Head of School.  Bearss will present the award to Yzerman, who will make brief remarks.

12-1:30 p.m. - Parents' Workshop – Field House Gymnasium

"The Second-Goal Parent: Developing Winners in Life Through Sports": This workshop explores the three stages of talent development and allows parents to share their ideas about what they want their children to get out of youth sports.  Parents gain insights into the training coaches receive to become "Double-Goal" coaches.

12-1:30 p.m. - Athletes' Workshops – Dritsas and Bauervic Gymnasiums

"Triple-Impact Competitor" (as above)

WHY:

The Leaders of Conscience Speaker Series aims to provide ethical guidance and real-life

testimonials from internationally-known personalities whose lives and works inspire students and

the larger community with messages of hope and optimism.  Past recipients of the Leaders of

Conscience award include Emmy Award-winning journalist and bestselling author Cokie

Roberts, and legendary coach and author Lou Holtz.

Media Contacts:

Andrea Clark

Nicole Pielecha

David Jacobson

Communications Director

Communications Coordinator

Positive Coaching Alliance

313-549-1535 cell

248-646-8900, ext. 406

650-210-0808

andreaclark1@comcast.net

npielecha@ashmi.org

david_jacobson@positivecoach.org