Portfolia Selected to Present at LAUNCH Festival 2014

New Investment Portal Harnesses The Biggest Consumer Buying Audience - Women - and Puts Their Money Behind Growing Companies

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Portfolia

Feb 25, 2014, 06:45 ET

SAN FRANCISCO, Feb. 25, 2014 /PRNewswire/ -- Portfolia presented today at LAUNCH Festival 2014, one of only 40 companies selected to launch their startup and gain invaluable feedback from top entrepreneurs, media, and investors.

Portfolia offers a community for women to engage in collaborative investing – transforming connected consumers into potential investors of the companies they want to see succeed in the marketplace. This creates a new opportunity for emerging companies to harness the largely untapped investment potential of women consumers, who represent 85 percent of all consumer purchasing.

"With over $12.5 trillion spent annually, women are a much-coveted buying audience. They're passionate about companies they support, and uniquely social about promoting them to others. This makes them highly valuable consumers, yet they're largely overlooked as potential investors and market-makers," explained Portfolia Founder and CEO Trish Costello, a veteran of Silicon Valley. "Portfolia seeks to create a new class of women as consumer-investors, and connect companies directly to them, leveraging their combined buying power and substantial social reach to move markets and accelerate growth."

Portfolia is among the first to jump on the new opportunity created by recent changes to decades-old securities legislation. By modifying the wealth requirements for private company investors, the new laws created an estimated $300 billion market of potential new investors. Portfolia provides a platform for compelling, growing companies to access this new audience, offering tools for market validation and feedback, social sharing, and more. Multiple investment levels create numerous opportunities for members of the Portfolia community to back companies, as well as encourage collaborative investing with friends and colleagues.

Currently in private beta, Portfolia will launch to the public on May 1. For more information or to submit your startup for consideration, visit www.portfolia.com.

SOURCE Portfolia