Porter Novelli Amplifies Award-Winning Issues Tracking Service PN Radar

ATLANTA, Sept. 22, 2014 /PRNewswire/ -- Global public relations leader Porter Novelli (PN) today unveiled significant enhancements to "Porter Novelli Radar," its reputation management and issues tracking service. In addition to delivering in-depth analysis of print, broadcast and social media, PN Radar now includes web-based reporting, legal and regulatory tracking and social media geo-tagging capabilities.

Over the last three years, PN Radar has provided issues monitoring services for more than 50 high-profile clients, supporting 200 separate crises and creating nearly 3,500 reports. PN Radar's command centers are housed in the agency's Atlanta, London and Brussels offices, connecting with Porter Novelli offices from Asia to Latin America. With the upgrade of PN Radar, reports can now be delivered in Spanish to address Hispanic markets.

"We understand that in today's rapidly changing, consumer-driven media environment, a real-time system that provides information to help predict the trajectory of an issue is critical," said Porter Novelli CEO Karen van Bergen. "PN Radar is operated by a dedicated staff and managed by reputation management experts to deliver immediate and strategically grounded responses to any adverse event."

PN Radar reports can be delivered via password-protected online documents with links to pertinent articles, videos and other information. For active issues and crisis management, PN Radar's control center offers two-way video communications for real-time collaboration.

"PN Radar helps our clients understand what is happening now to appropriately prepare them for any potential reputational challenges," said Brad MacAfee, president, North America, Porter Novelli. "The enhancements we have introduced will help ensure that clients have their finger firmly on the pulse of any issue or crisis that arises."

About Porter Novelli                     
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change – going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.

For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the DAS Group of Companies, a division of Omnicom Group Inc.

About The DAS Group of Companies       
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Contact:        
Tricia Whittemore         
Porter Novelli             
[email protected]            
212-601-8449

SOURCE Porter Novelli

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