'Porcupine Pflu': A Tale of Pandemic Proportions

News provided by

Trafford Publishing

Apr 12, 2010, 07:50 ET

PORTAGE, Mich., April 12 /PRNewswire/ -- The rumors appear to be true! The Hen 1 Pflu Virus is indeed spreading rapidly among the porcupine population, and the Big Pfarma Company must act quickly to contain it. Porcupine Pflu (published by Trafford Publishing), by George Hughes, is a clever parallel of the course of the swine flu epidemic that offers a telling commentary on how pharmaceutical companies handle these crises.

As the follow-up to the first piece in this series, Pfarma Pfables, this book picks up where the first left off. The CEO Hyena and his trusted friend, Wise Old Owl, are running things at Big Pfarma. When the virus breaks out, they receive regular updates regarding the pandemic from the St. Barnyard Dogs, who represent physicians.

As the Inner Council works together to gather information and make the best decisions for developing a vaccine and getting it quickly to the porcupines, there are other issues to deal with in the company. There is a bit of a struggle between the "good" and "greedy" sides of the company, with one side represented by Wise Old Owl and the other represented by the Vice President of Vultures.

Each section of the book is written as a fable, with its own moral or take-home message. Hughes' use of animals to represent the characters in his tale connects readers to their "inner child" and makes it easier to process and retain the information and lessons therein.

All in all, Hughes has discovered an interesting way to reveal the inner workings of the leadership in a big pharmaceutical company without being boring or preachy. Porcupine Pflu is a clever and well-written book that will delight and inform readers of all ages and from all walks of life.

About the Author

George S. Hughes, Jr, M.D., FACP, is a medical researcher with over 30 years of experience in the development of pharmaceuticals and medical devices. He has worked with both large and small pharmaceutical and small biotech companies during his career. His experience provides insight into the inner-workings of the pharmaceutical business. He is the Principal of Galahad Consulting PLC, a medical consulting firm in Portage, Michigan.

Porcupine Pflu

Available from: http://www.trafford.com, http://www.bn.com, and http://www.amazon.com.

Trafford Publishing is the premier book publisher for emerging, self-published authors. For more information, please visit http://www.trafford.com.

    
    
    EDITORS: For review copies or interview requests, contact: 
    Promotional Services Department
    Tel: 1-800-AUTHORS
    Fax: 812-355-4078
    Email: [email protected]
    (When requesting a review copy, please provide a street address.)

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Trafford Publishing

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