Popular Bar Call Turns Into the Ready-To-Go New Southern Comfort Lime

LOUISVILLE, Ky., May 12 /PRNewswire/ -- On the heels of the new packaging evolution, Southern Comfort announces the launch of Southern Comfort Lime, a perfectly mixed ready-to-pour version of the popular SoCo & Lime bar call.  The drink was first popularized by bartenders in the Northeast in the late 1990s and continues to be a staple in bars across the country.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100512/CL02747 )

Southern Comfort has delivered a perfectly balanced, delicious SoCo Lime, which is best served chilled through a chiller machine or shaken over ice.  This on-premise solution will keep service easy and quick for bartenders in the demanding on-premise environment and deliver a consistent taste profile for consumers.  Utilizing premium bar quality ingredients, Southern Comfort Lime is 55 proof and now available in 750ml and 1L sizes with a suggested retail price of $20.99 for a 1L.

"SoCo & Lime is one of the most popular and delicious ways to enjoy Southern Comfort.  We have been able to create a perfect balance of these two great flavors and in the process made serving it simpler for everyone," said Campbell Brown, VP, Director of the Americas, Southern Comfort.

In addition to the launch of Southern Comfort Lime, the brand has added Southern Comfort Lemonade, a new twist on the classic lemonade, to the Ready to Serve Cocktails.  These products keep entertaining simple, so all you need is ice.  On the success of Hurricane and Sweet Tea, the cocktails received a 2010 Rising Star Award from the Beverage Information Group given to brands less than five years old and showing notable growth.  The achievement is reflective of consumer enthusiasm for products from the Southern Comfort brand.  The Ready to Serve Cocktails are 30 proof and are now available in 750ml and 1.75L sizes with a suggested retail price of $13.99 for a 750ml.

Southern Comfort Lime and Southern Comfort Ready to Serve Lemonade are currently available only in the U.S.

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand.  Please visit us at SoCopressroom.com, SouthernComfort.com and facebook.com/southerncomfort.  

Please Drink Responsibly.

Liqueur, 15-27.5% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2010

SOURCE Southern Comfort