POPSUGAR Launches Its First-ever Gift Collection Themed Boxes

SAN FRANCISCO, Sept. 17, 2014 /PRNewswire/ -- POPSUGAR (www.POPSUGAR.com), the leading global media and technology company that combines the best lifestyle content with everything women love, is expanding upon its popular monthly subscription Must Have boxes and launching Gift Collection boxes this September 17^th. The Gift Collections cater to bridesmaids and expecting mothers and include Bridesmaid, Baby Boy, and Baby Girl boxes featuring premium products and keepsake items curated by POPSUGAR Editor in Chief Lisa Sugar and her team of editors.

These one-of-a-kind boxes make the perfect gift for a baby shower or bridal party. Product offerings will change every six months, keeping them fresh and full of the newest finds. Tailored for a boy or girl, each baby box includes colorful printed socks from Happy Socks, a cozy muslin mate security blanket and baby mum + bub soothing ointment from Aden & Anais, ergonomic Spuni spoons, a collectable silver Lunares piggy bank, and a classic Pat the Bunny gift set.

The Bridesmaid boxes feature a Pinch "Minimergency Kit" with 21 little essentials for the big day, a delicate gold and silver necklace by Kendra Scott, an Obsessive Compulsive lip kit with three different vegan-friendly lip shades, a luxurious June Jacobs body balm, Lunares crystal frame, and champagne infused Sugarwish candies.

"With our Must Have box, POPSUGAR continues to be the delightful surprise women expect and count on each month," said POPSUGAR founder and Editor in Chief Lisa Sugar. "As we continue to evolve and grow our offerings, our loyal subscribers and new subscribers can share POPSUGAR's Gift Collection boxes with their friends and family during the most special, unforgettable moments in life."

Retailing for $75, each box includes products worth over $170 in retail value and is available for purchase at musthave.popsugar.com.

ABOUT POPSUGAR
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18–40, POPSUGAR draws over 23.3M users worldwide, 50M live and on-demand video views, ranked Top 5 comScore in lifestyle video, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.

SOURCE POPSUGAR