Popsicle Inspires Imaginative Play with the Launch of Virtual Recess

Expert-Led Livestream Program Offers Families Creative Games, Crafts and More to Play at Home

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May 05, 2020, 09:08 ET

ENGLEWOOD CLIFFS, N.J., May 5, 2020 /PRNewswire/ -- Today, Popsicle® is rolling out Virtual Recess, a series of creative tutorials and family activities created to help families engage in imaginative play at home.

Popsicle Virtual Recess has partnered with top play experts, educational media company Story Pirates and STEAM-based creator Left Brain Craft Brain, to develop an original series of imaginative activities that are appropriate for kids ages 6-12, require no special equipment or supplies, and can be completed in 20 minutes or less.

Popsicle Virtual Recess, is a series of creative tutorials and family activities created to help families engage in imaginative play at home.

"Popsicle believes that kids' imaginations are their greatest superpowers and that imaginative play provides critical learning and development skills to help them thrive," said Russel Lilly, Senior Director, U.S. Ice Cream at Unilever. "By launching Virtual Recess in collaboration with our amazing play experts, we hope to provide easy, fun ways for kids to do what they do best – use their imaginations."

"We know families are looking for play and educational activities while they're at home. Working with Popsicle on Virtual Recess, we're thrilled to give them ideas for how to flex their imaginations," said Benjamin Salka, Story Pirates CEO.

Starting Tuesday, May 12, Popsicle invites families to tune in together to Virtual Recess on Popsicle's Instagram Live every Tuesday and Thursday at 11 AM PST / 2 PM EST. Each session will feature new and interactive imaginative play activities led by Story Pirates and Left Brain Craft Brain. Every activity will be posted to Popsicle's Instagram feed for future use. Fans can also follow the conversation and post their imaginative play photos from each activity using #PopsicleVirtualRecess.

Follow @Popsicle on Instagram for the latest Virtual Recess programming updates and check out Popsicle.com/Playzone to access all of Popsicle's at-home imaginative play resources, including crafts, games, jokes and more.

About Popsicle
As a brand invented by an 11-year-old, Popsicle has always created opportunities for kids to play more often and use their imagination, from the vibrant colors and flavors of Popsicle products to the upcycled, back-of-pack craft activities with popsicle sticks. In the spirit of continued fun, Popsicle just introduced new Fruit Twisters that are made with real fruit and real milk. These frozen treats make real fruit fun with two delicious flavors: Peach, Raspberry, & Vanilla Swirl and Strawberry, Blueberry, & Vanilla Swirl.

About Unilever
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Degree, Dollar Shave Club, Dove, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever's Sustainable Living Plan (USLP) underpins the company's strategy and commits to:

Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030.
Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. In 2018, the company's Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017.

Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognized in 2018 as sector leader in the Dow Jones Sustainability Index and as the top ranked company in the GlobeScan/SustainAbility Global Corporate Sustainability Leaders survey, for the eighth-consecutive year.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on the USLP: www.unilever.com/sustainable-living/

Media Contact
For Unilever/Popsicle
Edelman
Victoria Kwan
[email protected]

SOURCE Popsicle