Popcorn, Indiana Reinvents Microwave Popcorn with the Launch of Warm Your Corn®

NEW YORK, Aug. 28, 2012 /PRNewswire/ -- Popcorn, Indiana®, recognized as the innovators in popcorn snacks, has transformed the category once again with the introduction of Warm Your Corn®, the first ever ready-to-eat popcorn that comes in a microwave safe bag.  Their award-winning Original Movie Theater Popcorn now comes in specially marked bags that allow consumers to easily warm up the already fresh and crunchy treat – bringing a whole new meaning to the "at-home movie theater experience."

(Logo:  http://photos.prnewswire.com/prnh/20120828/NY63496LOGO)

"The idea has been in development since Spring 2010, as it took time to fine-tune requirements, develop the design with our supply partner and complete testing," shares Hitesh R. Hajarnavis, President & CEO of Popcorn, Indiana. "As the company that pioneered the commercial launch of Kettlecorn, the first popcorn chip known as chip`ins, Drizzled popcorn, and a multitude of enticing flavors (Cinnamon Sugar, Bacon Ranch, Buffalo Cheddar, to name a few.), we wanted to offer our customers a new way of enjoying movie theater popcorn in the comfort of their own home."

The magic is within the bag, a true innovation in the snack food category. A specially designed structure provides for a high moisture barrier and allows sufficient shelf life for the product to always be delivered with the freshness and crunchiness that the Popcorn, Indiana brand is known for.

Warm Your Corn® began shipping to all retail outlets in mid-August.

As with all Popcorn, Indiana products, Warm Your Corn® is free of any artificial flavoring and preservatives.  With Warm Your Corn®, Popcorn, Indiana has made a conscious effort to offer consumers a healthier, safer and great tasting option for at-home popcorn.

About Popcorn, Indiana
Popcorn, Indiana's classic, handcrafted popcorn and award-winning Kettlecorn have reinvented the category by using 100% natural ingredients and outrageously delicious flavors. The brand drove 84% of the growth in the ready-to-eat popcorn category in 2011 and is the largest independent popcorn snack company in the USA. Our products are certified gluten-free by the GFCO, made from non-GMO corn, and contain whole grains. With chip`ins Popcorn Chips, we took the chip category by storm with a low calorie, low fat, all-natural, super-delicious, air-popped snack in an easy-to-handle chip.  Popcorn, Indiana snacks are available at leading retailers nationwide, including Walmart, Walgreens, Whole Foods, Safeway, and Kroger.  Please visit us at www.popcornindiana.com.

SOURCE Popcorn, Indiana

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