Pop-Tarts® Celebrates 50th Birthday With A Crazy Good™ Summer Bash

BATTLE CREEK, Mich., June 10, 2014 /PRNewswire/ -- For 50 years, teens have been toasting to Crazy Good™ mornings with Pop-Tarts® toaster pastries – and this year, the brand is celebrating its birthday by announcing the return of Crazy Good Summer. The third annual concert series is bigger than ever, with the chance to score free tickets to see some of today's hottest acts. The all-star line-up, produced by Live Nation Entertainment, will feature multi-platinum selling recording artist Demi Lovato, Jasmine V and Emblem3 in three separate cities – Lovato and Emblem3 will perform in yet-to-be-named cities while Jasmine V is set to headline a free concert in Los Angeles. As previously announced, the Crazy Good Summer Bash will also feature a private concert by Austin Mahone for one lucky winner.

"I'm excited to be a part of Pop-Tarts Crazy Good Summer Bash again," said fan-fave Demi Lovato. "I can't wait to perform for my fans in a top secret location!"

Crazy Good Summer Concerts
The Crazy Good Summer birthday bash kicks off Wednesday, June 25, when up-and-comer Jasmine V takes the stage at the Los Angeles House of Blues. Starting June 16, fans ages 13 and older can visit the Pop-Tarts Tumblr page to RSVP and score free tickets. But hurry – there are a limited number of tickets available for all shows!

The Crazy Good fun doesn't stop in L.A. Following Jasmine V's performance, multi-platinum selling recording artist Demi Lovato and pop-rock band Emblem3 will hit the stage at two free concerts in July and August. Dying to know if they're coming to your town? Fans can keep their eyes on PopTartsCrazyGood.com throughout the summer to snag clues on the surprise locations and dates and for more free concert tickets.

"You don't turn 50 every day – 2014 is a big year for Pop-Tarts and we're excited for our third Crazy Good Summer," said Aleta Chase, director of marketing for Pop-Tarts. "It may be our birthday, but we're giving our fans gifts with more free concerts, top artists and even cooler swag."

Crazy Good Prizes
To help celebrate Pop-Tarts' big birthday and wrap-up the 2014 concert series, Crazy Good Summer alum and teen heartthrob Austin Mahone is giving one lucky "Mahomie" the chance to win a free, private concert for his or her high school. Until July 31, 2014, teens can head to KelloggsFamilyRewards.com/CrazyGoodSummer to enter for a chance to win the Crazy Good Summer sweepstakes. The winner will be announced in August on the Pop-Tarts Tumblr page.

The concert tour can't pop into every city, but teens can still have a Crazy Good Summer by checking out PopTartsCrazyGood.com. In partnership with Live Nation, Pop-Tarts will offer additional cool prizes and behind-the-scenes access to artists all summer long, including:

• Chances to RSVP to receive last-minute concert tickets to Live Nation shows across the country[1]
• Giveaways hosted by popular teen publications via the #CrazyGoodSummer hashtag
• Crazy Good Summer concert photo gallery at http://onenation.livenation.com/galleries

"We're thrilled to bring Demi Lovato back for another Crazy Good Summer, along with Jasmine V and Emblem3," said Russell Wallach, President, Live Nation Media & Sponsorship. "Our partnership with Pop-Tarts continues to deliver unforgettable experiences and perks for fans, and this summer is no exception."

Head to PopTartsCrazyGood.com and join the #CrazyGoodSummer conversation on Twitter and Instagram to find out how else Pop-Tarts can make this summer Crazy Good.

Suggested Tweets

• Click to Tweet: Celebrate #CrazyGoodSummer & @poptarts411 50th b-day w/ FREE concerts! Enter for tix at PopTartsCrazyGood.com—first come, first served!
• Click to Tweet: Join @poptarts411 @ddlovato @jasminevillegas & @emblemthree at #CrazyGoodSummer this year! PopTartsCrazyGood.com for tix!

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

KELLOGG'S™ POP-TARTS™ CRAZY GOOD SUMMER SWEEPSTAKES
Abbreviated Rules. No Purchase Necessary. Open to enrolled high school students who are legal residents of the forty eight (48) contiguous United States and District of Columbia; are 13 years of age or older at time of entry; or are a parent or legal guardian of an enrolled high school student. An entrant will be considered a student or parent representative of his/her school, which, in order to qualify for the Grand Prize, must be exempt from taxes under the Internal Revenue Code of 1986, as amended. To be considered a valid submission, all entrants are subject to confirmation of their eligibility status, qualification of their school's tax exemption status, and the willingness of their qualified school to host the Grand Prize event. To enter for free, beginning 4/30/14 at 12:00:00 AM (ET) through 7/31/14 at 11:59:59 PM (ET), go to www.kfr-poptartssweep-code.com or www.KFR.com/CrazyGoodSummer and follow the online instructions to register and complete your entry. Registration and entry is free. Subject to complete Official Rules at https://www.kelloggsfamilyrewards.com/content/dam/kelloggsfamilyrewards/en_US/officialrules/PopTartsCrazyGoodSummer2014SweepsOfficialRules.pdf. Odds of winning depend on total number of eligible entries received. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

About Demi Lovato
Demi Lovato is a singer, songwriter, and television star with a fan base that includes over 20 million die-hard Twitter followers and 30 million fans on Facebook. She is a platinum-selling recording artist whose latest album, Demi, hit #1 on iTunes in 50 countries.  The lead single—"Heart Attack"— earned Platinum status just 10 weeks after launch. Demi is currently on the road for the NEON LIGHTS TOUR which was named after the third single and "Top 5" radio hit off of her album, Demi. In addition to her musical accomplishments, in 2014, her book, STAYING STRONG: 365 DAYS A YEAR became a New York Times best-seller, she returned to television as a judge and mentor on "The X-Factor" and starred in Fox's hit series "Glee." She is an outspoken advocate for young people everywhere. She has become a role model by talking openly about her personal experiences and speaking out against bullying among other issues. She serves as an official Ambassador for We Day and the organization Free the Children. She has recently launched The Lovato Treatment Scholarship Program, which helps people struggling with mental health and/or addiction issues cover the cost of treatment.

About Jasmine V
Jasmine Villegas is a multi-talented actress/singer who has amassed a huge teen following over the course of her career and has just signed with Interscope Records. The 20-year-old San Jose native's rise to fame comes by way of not only featured roles on hit television shows, but through numerous nationally televised music performances. Her electrifying vocal ability earned her a spot on Justin Bieber's 32-city My World Tour and impelled the subsequent success of her 2011 mixtape, "S(he) Be(lie)ve(d)." For the past few years, she has travelled throughout the United States and overseas performing. In turn, Villegas has solidified both an international presence and fan base. Villegas' impact is evidenced by her popularity on social media with over 1.67 million Twitter followers, 911,000 Facebook Likes, and 588,000 Instagram followers. Jasmine Villegas is releasing an EP this summer and is currently working on her debut album.

About Emblem3
"What is music?" This was the question written in black marker on the whiteboard brothers Keaton and Wesley Stromberg (16 and 19 years old) and lifelong friend Drew Chadwick (20) kept in their Huntington Beach crash pad. This whiteboard had served as an artistic nerve center for the trio, on which they had plotted out songs, set goals and wrote mantras of inspiration. They were brainstorming for a new band name, and the word "Emblem" immediately struck the trio as something classic and symbolic, eternal. The ambitious trio, looked at a blank white board and their dwindling bank accounts, knowing they needed a bigger break. They were given one with an audition for X Factor, where they wowed Simon Cowell with their original performance of "Sunset Blvd." – no easy feat. Their unwillingness to compromise to the "boy band" mold may have cost them in the short term; they failed to make the finals of X Factor. But having amassed 15 million YouTube views and an international fanbase, they were clearly the show's breakout band. Emblem3 signed to Syco Music and Columbia Records, with award-winning songwriter and producer Savan Kotecha (Maroon 5, Usher, One Direction) serving as their debut's executive producer. As voracious listeners and true polyglots, Emblem3 show their astounding range in positive, empowering and catchy singles such as "XOXO," "Just For One Day" and lead single "Chloe (You're The One That I Want)."

About Austin Mahone
18 year old Austin Mahone is promising Mahomies a huge 2014. The teen pop sensation, who released his debut EP "The Secret" on May 27th, is set to kick off his summer tour across North America on July 25th in San Antonio. Starting off 2014 strong with an MTV VMA win for "Artist to Watch", MTV EMA awards for, "Best Push Artist," and "Artist on the Rise," and the iHeart Radio Music "Instagram Award" the singer/songwriter is solidifying his place in pop music. Mahone released his new single "Mmm Yeah" featuring Pitbull on iTunes January 26, 2014, which soared to #2 on the iTunes charts within its first week. Mahone wrapped his first, completely sold out, headlining "MTV Artist To Watch" Tour, that kicked off in Miami in February. This was not Austin's first time on the road, having recently played to sold out arenas this summer with Taylor Swift's RED tour. Austin has also partnered with Aquafina, tapped to launch their new FlavorSplash water line. Not only does he have a solid fan base, known as "Mahomies," but the teen sensation is gaining a legion of loyal fans in the media as well. He's hot on the press trail, performing "Mmm Yeah" on Good Morning America, appearing in Details Magazine, Entertainment Weekly, Wall Street Journal, and on The Today Show, Live! With Kelly & Michael, Access Hollywood, Entertainment Tonight, E! News, Extra, The Insider, VH1, and MTV. Austin additionally has been featured on covers of J-14, Popstar!, M, Astro Girl, Quiz Fest and Twist. Mahone is also taking social media by storm with over 3.8 million Instagram followers, nearly six million Twitter followers and over 10 million Facebook likes. His previous hit singles, "What About Love" and "Banga! Banga!" have collectively garnered over 88 million views on YouTube and can be heard on top radio stations around the nation.

About Live Nation
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.LiveNationEntertainment.com

[1] Must be 13 years or older to attend concert. RSVP does not guarantee admission. The concert is free for the first eligible fans to RSVP for 2 free tickets. Tickets are subject to program availability and artist restrictions. Confirmed attendees will receive a Confirmation Email immediately following RSVP submission. Confirmation Email and a photo ID (driver's license, school ID, library card, etc) matching the name on the RSVP request are required to pick up tickets at Will Call night of concert. Parking not included. Ticket locations are general admission or lawn tickets only. One RSVP per user and maximum 3 RSVPs per household. Space is limited. RSVP is first come, first served.

Photo - http://photos.prnewswire.com/prnh/20140609/116310

SOURCE Kellogg's Pop-Tarts

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