Poo~Pourri to donate 100 Percent of website sales to World Toilet Organization on World Toilet Day

Lack of proper sanitation can result in long-lasting health, environmental and economic consequences. However, $1 spent on water and sanitation generates a $4.3 return in the form of reduced health care costs. Clean and safe toilets help prevent child deaths from diarrheal disease, and keep more girls in school by increasing attendance rates. That is why Poo~Pourri chose to benefit the World Toilet Organization's Rainbow School Toilet Programme, which helps build toilets for rural school children in countries such as China.

"Our business is to make the bathroom experience better for everyone. And what an amazing opportunity to do that by giving schoolchildren in rural areas access to a safe, sanitary bathroom," said Suzy Batiz, CEO of Poo~Pourri. "Today and every day, we want to challenge the taboo around toilets and this silent sanitation crisis."

The Rainbow School Toilet Programme benefits schools that have old, unhygienic dry system toilets where the excreta disposal site is uncovered and exposed to the environment, right behind the toilet building. Poo~Pourri's donation will also provide hygienic products for students such as soap bars and toilet education materials.

"World Toilet Organization has absolute gratitude and feels honored to have Poo~Pourri by their side," said Nasha Pestonji, Fundraising Manager at WTO. "Through the support of Poo~Pourri, we are now able to provide a happy place for students, teachers and parents through access to a clean toilet with doors, taps with running water and soap for hand-washing, toilet paper and disabled toilet access. We look forward to building a long-term relation with Poo~Pourri to continue providing dignity and well-being to children."

Sales from all products on Poo~Pourri's website, from the original before-you-go toilet spray to t-shirts and tote bags, will be donated to World Toilet Organization's Rainbow School Toilet Programme.

In an additional effort to raise awareness for World Toilet Day, Poo~Pourri is also releasing a YouTube video on Thursday, Nov. 17, with facts about World Toilet Day that can be easily shared online. It was written and produced by Poo~Pourri's new in-house production company, Number 2 productions.

ABOUT POO POURRI

Since 2007, Poo~Pourri Before-You-Go Toilet Spray has been stopping bathroom odor before it begins so you can leave the bathroom smelling better than you found it. With over 200 million combined YouTube views and over 20 million bottles sold, Poo~Pourri has become a pop culture sensation and start-up success. Poo~Pourri is sold in over 9,000 independent retailers and nationwide retailers including CVS, Bed Bath & Beyond, Ulta, QVC and Amazon.com. Poo~Pourri earned the Good Housekeeping Seal of Approval in 2013 and an Edison award in 2014. The company was also ranked on Inc.'s 5000 Fastest Growing Companies. To learn more, visit www.poopourri.com.

ABOUT WORLD TOILET ORGANIZATION

World Toilet Organization (WTO) is a global non-profit working towards a world with a clean, safe toilet and sanitation for everyone, everywhere, at all times. Our mission is to continue to build the global sanitation movement through collaborative action that inspires and drives demand for sanitation, and provides innovative solutions to achieve sustainable sanitation for all. WTO has commemorated its founding day, 19 November, as World Toilet Day since 2001. In 2013 the UN adopted 19 November as UN World Toilet Day. WTO achieved special consultative status with the United Nations Economic and Social Council (ECOSOC) in 2013. www.worldtoilet.org

Contact:
Will Clarke |  972.818.8200
Rebekah Riley| 972.818.8200
Madi Roddy| 972.818.8200

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SOURCE Poo~Pourri

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