POND'S® Hard-Working Makeup Removers Are Now "Rockettes Tested And Approved"
-Two Legendary Brands Reveal How to Completely Remove Today's High-Performance Makeup While Keeping Skin Beautiful This Holiday Season-
ENGLEWOOD CLIFFS, N.J., Oct. 22, 2014 /PRNewswire/ -- In anticipation of the 2014 holiday season, POND'S®, the classic beauty brand trusted by generations of loyal followers, is teaming up with the Rockettes, the legendary precision dance company, to encourage women to kick off an effective, Rockettes-approved skincare routine and enter for a chance to go behind the curtain at Radio City Music Hall this December.
To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7335551-pond-s-skincare-makeup-removers-rockettes-tested-approved/
The classic Rockettes beauty look requires makeup that will stand up to stage lighting, wardrobe changes and 90 minutes of precision choreography – but between long-wear foundation and waterproof mascara, today's makeup products are higher performance – and therefore tougher to remove – than ever. That's why the Rockettes rely on POND'S® to effectively remove their stage makeup after the curtain falls. Now officially "Rockettes tested and approved," POND'S® iconic Cold Cream Cleanser and Wet Cleansing Towelettes remove every last trace of makeup and dirt while leaving skin instantly moisturized, beautiful and ready for tomorrow's routine.
Unbeknownst to some, show-stopping dance numbers aren't the only routines Rockettes need to master. The leading ladies are actually responsible for their own hair and makeup prior to each show – so these women know a thing or two about beauty products. Rockette Sierra Ring trusts her skin to a brand with more than 150 years of expertise: "I was introduced to POND'S® Cold Cream Cleanser after my very first dance recital and have been using it ever since to keep my skin looking its best. The Rockettes can perform up to five shows per day during the Radio City Christmas Spectacular season and our signature Rockettes makeup routine involves everything from false lashes to our signature red lipstick. Thankfully, the convenient POND'S® Original Fresh Wet Cleansing Towelettes make it simple to quickly remove my stage makeup and get back to my fresh-faced self."
POND'S® is a natural choice for prepping skin and removing makeup after any of life's many performances – whether it's an extraordinary Rockettes performance, a job interview or hosting a holiday soiree. "Each product in the POND'S® line delivers multiple skincare and beautifying benefits, so they are a perfect fit for today's busy woman – especially during the non-stop holiday season," says Dawn Hedgepeth, Director of Brand Building, Unilever Skincare.
People across America can see the Rockettes perform on stage, but POND'S® is giving women a closer look at the faces behind the kick line. Consumers can visit www.ponds.com/rockettes or www.pondsespanol.com/rockettes to see an original video featuring select Rockettes performing (in sync, of course) their way through a typical day – from starting their morning to taking off the day's stage makeup with POND'S®. While there, they can also enter the "POND'S® + The Rockettes NYC Holiday Getaway Sweepstakes"* for the chance to attend the Radio City Christmas Spectacular this December and meet the Rockettes post performance. Certain restrictions apply and complete instructions for entering can be found on the site.
GO BEHIND THE SCENES WITH POND'S® AND THE ROCKETTES:
Sweepstakes Page: www.ponds.com/rockettes and www.pondsespanol.com/rockettes
Facebook: www.facebook.com/ponds
Twitter: @PONDS
Hashtag: #PONDSPerforms
ABOUT POND'S®:
POND'S®, the skincare brand trusted by generations of women for beautiful skin since 1846, offers an exceptional variety of skincare products that help women look their beautiful best. First made famous for its Cold Cream Cleanser more than 100 years ago, the POND'S® portfolio of classic beauty products also includes towelettes and facial moisturizers such as POND'S® Wet Cleansing Towelettes, POND'S® Dry Skin Cream and POND'S® Rejuveness, among others.
A global Unilever brand and trusted beauty brand for more than 150 years, POND'S® products are available at drug, mass merchandisers, club and supermarkets nationwide.
ABOUT UNILEVER NORTH AMERICA:
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, POND'S, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.
ABOUT THE ROCKETTES:
Known for their rich history, unrivaled talent, strength, dynamism, precision and athleticism, the Rockettes have become one of the nation's most beloved icons. From appearances ranging from America's Got Talent, Project Runway, Dancing with the Stars, The Times Square New Year's Eve Ball drop with Mayor Bloomberg and numerous Super Bowl appearances to Presidential inaugurations, the Rockettes epitomize teamwork and embody the belief that "together we're better." As the stars of the annual Radio City Christmas Spectacular production, the Rockettes entertain more than one million people each year and have played in 77 different cities across the country with their national touring production. For more information, visit www.rockettes.com.
ABOUT THE SWEEPSTAKES
*NO PURCHASE NECESSARY. Void where prohibited. The "POND'S® + The Rockettes NYC Holiday Getaway Sweepstakes" is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 9:00 a.m. ET on 10/22/14 and ends 11:59 p.m.ET on 11/22/14. For Official Rules, visit ponds.com/Rockettes or pondsespanol.com/Rockettes.
PRESS CONTACTS: |
|
Weber Shandwick |
Weber Shandwick |
Katie Morrell |
Monica Whitehurst |
212-445-8487 |
212-445-8149 |
To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7335551-pond-s-skincare-makeup-removers-rockettes-tested-approved/
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ponds-hard-working-makeup-removers-are-now-rockettes-tested-and-approved-355522506.html
SOURCE POND'S(R)
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article