POM Wonderful Celebrates National Pomegranate Month With Launch of Ready-to-Eat Pomegranate Arils

LOS ANGELES, Nov. 11, 2010 /PRNewswire/ -- For consumers who love the taste and versatility of fresh pomegranate arils but hate the hassle of collecting them from the fruit, POM Wonderful introduces convenient, ready-to-eat servings now available in the cut-fruit section of most grocery stores.  

(Photo: http://photos.prnewswire.com/prnh/20101111/LA99723)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101111/LA99723)

With their surprisingly sweet-tart taste, ruby-red Wonderful variety pomegranates offer a culinary versatility that can add sweet overtones to a savory entree or zest to a holiday dessert.  POM Wonderful's Fresh Pomegranate Arils can be enjoyed on their own as a crunchy, healthy snack or added to tossed salads, yogurt, cereals and cocktails. Each package of ready-to-eat arils is an excellent source of vitamin C and fiber and a good source of potassium and polyphenol antioxidants, which help neutralize free radicals.

"Let's face it, extracting the edible arils from a pomegranate can be inconvenient and time-consuming for many fans of the fruit," said Matt Tupper, President of POM Wonderful. "Our new ready-to-eat product eliminates that prep work, making enjoying pomegranates easier than ever."

While bottled pomegranate juice has gained tremendous popularity in recent years, many consumers are unsure how to open or use the fresh fruit. Tupper said he believes the new ready-to-eat, six-ounce packages will encourage these shoppers to sample pomegranates for the first time—and quite possibly become enthusiasts for life.    

"Pomegranate aficionados all over the globe look forward to the fruit's harvest season, which begins in October," said Tupper. "We'd like to broaden that anticipation by introducing the fruit to a whole new market."        

POM Wonderful's Fresh Pomegranate Arils are available through January, and have a suggested retail price of $4.99.  For more information about fresh pomegranates and delicious recipes developed by top chefs from around the country, visit: www.pomwonderful.com/products/fresh.

About POM Wonderful

POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety.  POM Wonderful's pomegranates grow in central California, in the sunny San Joaquin Valley.  Fresh pomegranates are in season from October through January and November is National Pomegranate Month.

Through its proprietary technology, POM Wonderful is able to extract the full benefits of polyphenol antioxidants from its pomegranates.  POM Wonderful uses its fresh pomegranates to make its delicious, all-natural POM Wonderful 100% Pomegranate Juice and extract POMx, an all-natural, ultra-potent concentration of polyphenol antioxidants.  POMx is available exclusively in POMx Iced Coffee, POMx Tea, POMx Pills, POMx Bars and POMx Shots.  POM Wonderful Pomegranate Juice and POMx Tea are available year-round in the refrigerated section of produce departments in supermarkets nationwide.  POMx Iced Coffee, POMx Pills, POMx Bars and POMx Shots are available in select markets.  POMx Pills are also available at www.pompills.com.  To learn more, visit www.pomwonderful.com.

SOURCE POM Wonderful