Polly Pocket™ Signs 10-Year-Old Skateboarder Sky Brown As Global Brand Ambassador
THE ORIGINAL MICRO SCALE DOLL BRAND PARTNERS WITH REAL GIRL TO BRING BRAND PURPOSE TO LIFE
EL SEGUNDO, Calif., April 10, 2019 /PRNewswire/ -- Polly Pocket™, a franchise of Mattel (NASDAQ: MAT), today announced top skateboarder, Sky Brown, as a new Global Brand Ambassador as she embodies the brand's message that "Tiny is Mighty!™" The 10-year-old skateboarder is one of the youngest girls to compete and medal at a professional skateboarding competition. She dares to challenge the status quo and encourages girls to take on new adventures, just like Polly Pocket.
As the original collectible brand, last year Mattel re-introduced Polly Pocket in the original micro-scale size and compacts that made her a 90's phenomenon. With more than 12 million compacts sold throughout the years, the Polly Pocket product line nods to the brand's heritage and surprise factor but reflects an updated look for this next generation.
"Polly Pocket shows fans that tiny is mighty and we are proud to welcome Sky into Polly's world as she brings that message to life and celebrates our brand purpose," said Rebecca Cottrell, Senior Director of global marketing, Mattel. "Our brand is adventure driven, showing girls they can accomplish amazing feats. The content on Hulu and the Polly Pocket YouTube channel inspires girls to take on big adventures and push the boundaries of their small world."
The year-long partnership will be brought to life through content across social and digital platforms. The Polly Pocket brand will also gift a one-of-a-kind micro doll set in Brown's likeness to celebrate her skateboarding accomplishments.
"I want to inspire girls around the world to chase their dreams no matter what! When the Polly Pocket brand told me their messaging was "Tiny is Mighty" I felt that they were describing me," said Sky Brown. "I want girls to feel like they can just get out there and crush it, no matter what anyone else says!"
For additional information on Polly Pocket visit Polly's YouTube Channel and watch the latest episodes on Hulu now.
About Mattel
Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
Contacts:
Mattel
Kelly Powers
[email protected]
310-252-3687
SOURCE Mattel, Inc.
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