Polk Names Anthony Pratt Director of Forecasting, Americas

SOUTHFIELD, Mich., July 20, 2011 /PRNewswire/ -- Anthony Pratt has been named director of forecasting, Americas of the Polk business unit at R. L. Polk & Co., the company announced today.

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In this role, he will be responsible for managing and positioning Polk's forecasting business in the Americas, while assuming strategic oversight and responsibility for showcasing, selling and delivering forecasting products, services and business intelligence to the U.S. marketplace. Pratt will become a member of Polk's Global Sales Leadership Team.

"Anthony's industry experience and breadth of knowledge of the OEM and supplier segments will bring significant value to Polk's forecasting business and to our customers moving forward," said Kendra Rawls, senior vice president, global sales and marketing at Polk.  "We're pleased to welcome him to the Polk team."  

Pratt will be based in Southfield and work closely with Polk's global forecasting group in Essen, Germany.  He has extensive experience developing and leading automotive forecasting teams and joins Polk from PricewaterhouseCoopers, LLP where he led its Detroit-based Autofacts team.  Prior to that, he was senior manager of global powertrain forecasting at J.D. Power and Associates and has held marketing positions with several automotive suppliers, including TK Holdings (Takata), Federal-Mogul, NSK Ltd. and Freudenberg NOK.

Pratt has a Master's of Business Administration degree and a bachelor's degree in Marketing from Michigan State University.  He also is vice president of the board of directors for the Society of Automotive Analysts.

About Polk

Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

SOURCE Polk

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