Polk Cross-Sell(TM) Endorsed by Joe Verde Group; Reports Help Dealers Identify Sales Opportunities

SOUTHFIELD, Mich., Feb. 8 /PRNewswire/ -- R. L. Polk & Co. has recently been endorsed by Joe Verde Group (JVG), a leading sales training organization in the automotive industry, to provide its industry leading Polk Cross-Sell™ reports to JVG customers and students.  The reports contain valuable information that can help dealers assess sales opportunities for new and used vehicles and allows for benchmarking against competitors in their home markets.

Polk Cross-Sell™ reports are compiled monthly and are available to JVG customers through a Polk consultant, who will walk dealers through the report so they can appropriately plan for business opportunities.  Information included in the Polk Cross-Sell™ Reports encompasses vehicle population information from all 50 states.

"We are pleased to be working with Joe Verde Group to provide this level of insight to dealers," said Andrew Price, vice president, Polk Automotive Retail Solutions.  "This arrangement allows us to share Polk intelligence with more than 10,000 additional dealers per month and help them to maximize business opportunities during this challenging business environment – in the end, helping them to sell more vehicles," he continued.  

"Polk Cross-Sell™ reports are an indispensable tool for dealers looking to build and understand their market position," said Joe Verde, CEO of JVG.  "This value-added capability further allows our customers and students great information they can use in every day business."

To learn more about Polk Cross-Sell™ reports and other Polk solutions available to the market, please visit Polk at the NADA Convention & Expo (Booth #1375) in Orlando, February 13-15, 2010.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

SOURCE R. L. Polk & Co.