PlusMedia & Valpak Launch New Co-op Mailer Targeting Millennials

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Jan 03, 2018, 10:41 ET

DANBURY, Conn., Jan. 3, 2018 /PRNewswire/ -- PlusMedia, LLC, a full-service media agency specializing in omnichannel direct response marketing, has collaborated with Valpak, one of the leading direct marketing companies in the U.S. and Canada, to bring advertisers a new co-op mailer that specifically targets the millennial+ audience.

A co-op mailer is a collection of pre-printed inserts collated and mailed to a specific, demographically-targeted group. The Luxe Co-op, launching in April 2018, will capitalize on Valpak's advanced targeting and distribution capabilities to reach an initial test circulation of 3,000,000 millennial+ households in key markets.

"Millennials are on everyone's radar right now," said Sandra Roscoe, EVP of Strategy & Development at PlusMedia. "With so many significant life changes taking place within their age bracket – from college graduation, to home buying, to marriage, to starting a family – millennials represent a prime advertising opportunity for a wide variety of marketers."

According to the USPS, millennials account for approximately $200 billion in purchasing power and are highly responsive to direct mail, despite their digitally-centered lifestyles. A recent study revealed that 77% of millennials pay attention to direct mail advertising, 87% like receiving it and 90% believe it is reliable. The Luxe Co-op will target older, more established millennials in the 25-45 age range with household incomes of $75,000+.

To request a media kit and discuss advertising opportunities, please contact Sandra Roscoe at 203.448.4810 or [email protected].

About PlusMedia

PlusMedia, LLC is a dynamic, full-service media agency specializing in omnichannel direct response marketing that delivers measurable results. The company provides strategic thought leadership and customized marketing solutions to optimize media spend, maximize ROI and increase its clients' bottom line profitability. Founded in 1998, PlusMedia is a certified woman-owned business. For more information, please visit www.plusme.com.

About Valpak

Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, their well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in the United States and Canada. Their digital suite of products, including valpak.com, reaches more than 110 million users.

SOURCE PlusMedia