Doug's Message to Caterers & Event Planners: Differentiate your Business and Deliver on your Brand Promise through No-Cost Actions
LAS VEGAS, Jan. 6, 2016 /PRNewswire/ -- Catersource and Event Solutions Conference & Tradeshow 2016 (CSES2016) today highlights inspirational featured speaker Doug Lipp, the former head of training at Disney University turned author and business consultant. At CSES2016, he'll show catering and event professionals how the Disney mantra, "Plus the Show," applies to all operations – finding small ways to differentiate your brand through spurts of creativity.
CSES2016 takes place March 13-16 at The Mirage and Las Vegas Convention Center. For more information and to register for the event, visit conference.catersource.com.
From his time as a Disney college intern to leader of the employee training team, Doug deeply believes in the creativity and customer service excellence that powers Disney—what makes it one of the most beloved and respected brands in the world. With his understanding of this magic that fuels Disney, Doug helped launch Disney's first international theme park as a member of the Tokyo Disneyland opening team. Now an eight-time author and business authority, he draws on this unique experience and life beyond Disney to help companies strengthen their brands through cultural values.
Lessons of Service and Leadership Excellence
In an interview with Catersource magazine to be published in February, Doug relayed: "My Disney U mentor, Van France, always used to say: 'Budgets may be tight, but creativity is free.'" On the Inspire Stage at CSES2016, Doug will explain how caterers and event planners can channel the Disney way, sprinkling creativity throughout their operations—whether that be in front of back or house—to dazzle clients and their guests. His presentation promises easy, actionable ways for catering and event businesses to sustain growth at little or no cost. He'll share anecdotes from his own experience in the hospitality industry, while allowing attendees to reflect on their own operations and opportunities to deliver on their brand promise.
Doug will take the stage on Monday, March 14, 8:30 – 10:15 am. Attendees will have the opportunity to meet Doug at a book signing immediately following his presentation. Doug's bestseller, Disney U: How Disney University Develops the World's Most Engaged, Loyal and Customer-Centric Employees, will be available for purchase.
"There are so many parallels between what makes Disney successful and the things customers look for when hiring event and catering services – from exemplary customer service, to a clear brand image. We're excited for Doug to show our attendees how to add some sparkle to their operations and groom their companies into strong, sustainable brands that resonate with clients," said Catersource and Event Solutions Brand Director Ron Bigley.
Doug joins two additional featured Conference speakers, specifically chosen to ignite passion and inspire the industry, as well as introduce new ways to interact and understand clients:
To read more about Doug's presentation, look out for the upcoming article in the February issue of Catersource magazine: catersource.com/topics/conferences
Register to attend: For more information about CSES2016 packages and pricing, visit conference.catersource.com.
Apply for a Media Pass: Please email [email protected] with your request and credentials.
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About Catersource and Event Solutions
Catersource is the world's premier resource dedicated to the education and growth of catering and event professionals. Catersource provides the most expansive network relevant to the catering and events business, producing in-depth educational offerings at the largest industry conference and tradeshow. Catersource magazine, an award-winning B2B resource for industry professionals who are passionate about their businesses is published seven times a year and provides rich editorial content online. For more information, visit catersource.com. Catersource is organized by UBM Americas, a part of UBM plc (UBM.L), an Events First marketing and communications services business. For more information, visit ubmamericas.com.
Contact
Jamie Miller
Catersource and Event Solutions PR
[email protected]
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