Plum Organics Expands Into Adult Snacks With Launch Of Plum Vida™

Nation's no. 1 organic baby food brand offers new line of pouches for grown-ups on-the-go

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Oct 08, 2014, 09:08 ET

EMERYVILLE, Calif., Oct. 8, 2014 /PRNewswire/ -- Plum Organics, a leading premium, organic kids nutrition company, has announced its much anticipated foray into the adult snacking category with the launch of Plum Vida. Available in three flavor combinations, Plum Vida is a vibrant blend of organic fruits and veggies in a portable pouch format, ideal for consumers looking to refresh their daily snack routine.

Plum's first anytime snack for adults, Plum Vida is a vibrant, organic blend of fruits and veggies with a hint of culinary flair packaged in a portable pouch format. (PRNewsFoto/Plum Organics)

Long known as a game-changer in the baby category for its first-to-market launch of the spouted pouch, Plum has leveraged its insights and equity in the pouch category to introduce a convenient snacking format for active adults. A versatile snack, Plum Vida can be enjoyed straight out of the pouch at room temperature or chilled. Lightweight and resealable, the new line features flavorful ingredients like ginger, mint, kale and beets, blended into a refreshing consistency similar to that of a light smoothie.

"Plum Vida began with the women on our innovation team. We often turned to noshing on our baby food blends when we were craving a quick dose of fruits and veggies and wanted a break from granola bars," said Jen Brush, senior innovation manager. "And over the years we heard from consumers constantly – from moms to runners to college students – who shared our squeezable snacking habits as part of their daily exercise routine or as a midday pick-me-up. We wanted to create a product just for them that would directly address this trend."

"When the team came to me with the concept for Plum Vida, I immediately knew it was the next big step for our company," Neil Grimmer, Plum's co-founder and CEO, added. "At Plum, we have always been our own core consumer. We were founded by parents, and for the past seven years we've been dedicated to designing great tasting organic products for our own kids. Now with Plum Vida, we're incredibly excited to bring to market products we're designing for ourselves. As leading innovators, we are uniquely positioned to create a new snack option for adults that marries convenience with sophisticated flavors."

Each five-ounce pouch contains a mix of fruits and veggies, three grams of fiber and between 70-90 calories. The products are all USDA-certified organic and Non-GMO Project Verified. Plum Vida is available in three vibrant flavor combinations:

Cherry Berry Beet Ginger – the natural sweetness of cherries and berries with a hint of beet & a zing of ginger
Pear Kale Spinach Celery – rich leafy greens, juicy pear & a subtle hint of celery root
Pineapple Carrot Mint – tropical pineapple & crisp carrot with a refreshing minty kick

Plum Vida is currently available for purchase exclusively at Target stores nationwide through their "Made to Matter – Handpicked by Target" collection for a suggested retail price of $1.99 per pouch or $6.99 for a four-pack. For more information on #PlumVida, visit www.plumorganics.com/vida.

ABOUT PLUM ORGANICS

Plum Organics is a leading innovator with the mission of inspiring a lifetime of healthy eating from the very first bite. Recognized for unique, culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of premium, nutritious organic baby food, toddler and kid snack products. In Fall 2014, Plum entered a new category with the launch of Plum Vida™ pouches for adults. Plum has dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America.

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SOURCE Plum Organics