Plow & Hearth Names SolutionSet as Direct Marketing Partner

SAN FRANCISCO, Sept. 21 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company in the U.S., today announced it has been selected by Plow & Hearth, the 30-year-old national catalog, retail and internet company specializing in unique home, garden and hearth products, to be its direct and digital marketing partner.  SolutionSet will provide Plow & Hearth's database management, catalog and e-mail marketing services.

"We are thrilled to be partnering with a progressive and growing retailer like Plow & Hearth," said Jack Sturn, senior vice president of data management for SolutionSet.  "Plow & Hearth's ongoing commitment to quality and service will take the lead as we work together to navigate today's complex integrated marketing landscape and engage target audiences."

SolutionSet will be responsible for building and maintaining Plow & Hearth's consumer database, performing list processing services for direct mail initiatives, deploying a robust e-mail marketing campaign in early 2011 and providing list rental fulfillment services through ALEXA.  

"At Plow & Hearth we pride ourselves on being a trusted source of quality, enduring products, said Jennifer Kwiatkowski, director of circulation and analytics at Plow & Hearth.  "SolutionSet is a knowledgeable and strategic partner that will ensure our legacy is translated into a seamless and user-friendly experience across our marketing touch points."

"With our growing roster of national retail clients, we are further building our category expertise and track record for delivering advanced marketing solutions that achieve quality results," said SolutionSet President and COO Zain Raj.  "We tailor our approach for each client, to focus on the consumer interactions that drive transactions and help companies thrive in today's economy."

About SolutionSet

SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing.  We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, AT&T, Dell, eBay, TXUE, Office Depot and Stanford University.  For more information, visit: www.solutionset.com.

About Plow & Hearth

Plow & Hearth, celebrating its 30th anniversary this year, began as a small retail store in Madison, Virginia in 1980 and has grown to become a respected national catalog, retail and Internet company with more than 5 million customers. From its inception, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and personal.  As part of their product development initiative, Plow & Hearth works with artisans and manufactures around the world to develop innovative products created from uncommon materials and crafted by hand.  Special consideration is given to those products made with environmentally friendly materials, as well as products that will encourage customers to be more environmentally responsible, such as composting products and energy savers.  Every item sold is backed by a 100% satisfaction guarantee.  The Plow & Hearth Family of Brands also includes HearthSong, Magic Cabin, Winterthur, Problem Solvers and Wind & Weather.  For more information, visit www.plowandhearth.com.

SOURCE SolutionSet