'Pledge® to Love Your Kitchen' Contest Helps One Mom Create Her Dream Kitchen

RACINE, Wis., Nov. 16, 2010 /PRNewswire/ -- Today, Pledge® announced its "Pledge® to Love Your Kitchen" contest, which will help one mom create a dream kitchen that better fits her life. The contest, launched in partnership with Jyl Johnson Pattee of MomItForward.com, offers moms the chance to win $15,000 in gift cards for one or more major home improvement retailers to help update their kitchen along with a year's supply of Pledge® to make it shine.

For more than 50 years, moms have trusted Pledge® to work wonders on wood and help their homes shine. Now many are surprised to find out that they can also trust Pledge® on surfaces that are more common in homes today, like granite, stainless steel, laminate and leather.

"Like many women, I've relied on Pledge® to care for the wood in my home, just like my mother and grandmother did," says Pattee(i). "Now I love surprising others and sharing the news that Pledge® can be used on so many other surfaces too. I hope the 'Pledge® to Love Your Kitchen' contest will encourage more women to make the kitchen the heart of their home – a place for their families to share their traditions."

New Twist on a Tried and True Product

Recognizing that moms and homes have changed over the decades, Pledge® is empowering moms to put a new twist on tried and true traditions this holiday season. Declaring, "It's Your Pledge® Now™," Pattee and Pledge® are working to spark a conversation among women about how they have taken examples set for them and made them their own.

"Women's lives and homes today are so different than those we grew up in. Over time, our traditions and tools have evolved to match our modern homes and lifestyles," says Kelly Semrau, SC Johnson Vice President, Global Public Affairs and Communication. "As a product that women have trusted for decades, Pledge® is in a unique position to start this dialogue with moms about the ways we tweak traditions and habits to fit into our hectic lives."

Contest Details

To enter the "Pledge® to Love Your Kitchen" contest, entrants should describe in 500 words or less how Pledge® can help them love their kitchen and upload no more than two photos of their kitchen to MomItForward.com. The contest runs between Nov. 15, 2010 and Dec. 10, 2010.

The winner, who will be announced on or around the week of Dec. 13, 2010, will receive $15,000 in retailer gift cards towards a kitchen update and a year's supply of Pledge®. The winner can choose to receive the gift card(s) from one or more home improvement retailers.

Visit http://www.pledge.com/DoMore and www.MomItForward.com for more information and full contest rules.

About Pledge®

Pledge® does a whole lot more than you expect. In addition to shining wood surfaces, Pledge® can safely and easily clean stainless steel, granite, laminate and leather surfaces without leaving a waxy buildup. It dusts, shines and protects surfaces throughout the home while leaving behind that fresh lemon Pledge® scent – for a noticeable clean you can smell, see and touch. Pledge® removes dust and contains Allergen Trappers® that remove up to 90 percent of allergens from pet dander found in dust. Pledge® is available in the cleaning aisle of mass-merchandise stores such as Target and Walmart as well as food, drug, club and dollar stores.

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 124-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

(i) Jyl Johnson Pattee is a paid spokesperson for Pledge®

SOURCE SC Johnson