Playa Games Breaks Records

HAMBURG, Germany, February 10, 2011 /PRNewswire/ -- Hamburg-based Playa Games GmbH (http://www.playa-games.com) reports record growth for 2010. Over the last twelve months, the publisher and developer of browser games such as "Shakes & Fidget" and "SoccerStar" recorded a tenfold increase in its player count. Playa Games started 2010 with one million gamer and was entering 2011 with more than ten million. The increase in the number of player is the most important indicator for the medium and long-term future prospects of a game manufacturer. Hannes Beuck, CEO of the Hamburg-based company, was awarded the Wachstumspreis 2010 (Growth Prize 2010) by Software-Initiative Deutschland (SID - German Association for Software and Internet). "Even in the rapidly expanding market for browser games, Playa CEO Hannes Beuck, is breaking all the records," explains SID-President Valentina Kerst in her laudation.

The company also managed to significantly increase its turnover during the last year. With an annual turnover of EUR 7 million in 2010, the games manufacturer recorded a tenfold increase compared to the year before. Although Playa Games does not publish its profit figures, is it a matter of fact that Playa Games is operating profitable.

The company expects to continue with highest growth margins in its core business of browser gaming, while it is also preparing for additional growth in other areas such as the social and mobile gaming sectors. One strategic target is to expand existing core games that are already a stunning success by adding social and mobile components to games such as "Shakes & Fidget" and "SoccerStar".

According to Software-Initiative Deutschland, the main reason for the extraordinary growth is the "outstanding quality" of the games Playa produces. "Shakes & Fidget" won three awards for its quality and is nominated for another two. The history of Playa Games goes back into the PC retail gaming sector; the professional staff has long-term experience in developing games for different platforms. "When it comes to quality, the experiences gained in developing PC games has given Playa Games a significant advantage compared to companies starting from scratch," explains SID-President Valentina Kerst during the award ceremony.

Playa Games (http://www.playa-games.com) has been awarded a prize for being the fastest growing developer of successful browser games in 2010 by Software-Initiative Deutschland (SID). The roleplaying game Shakes & Fidget and the soccer game SoccerStar are regarded as milestones in the browser gaming sector. According to the awarding body (SID), Playa Games managed by CEO Hannes Beuck, is characterized by the outstanding quality of its browser games thanks to the company's staff origin in the PC retail gaming sector: "When it comes to quality, the experiences gained in developing PC games has given Playa Games a significant advantage compared to companies starting from scratch" - (quote from the speech given by Software-Initiative Deutschland while awarding the Wachstumspreis 2010).

Further information: Playa Games GmbH, Hamburg, Germany Internet: http://www.playa-games.com

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SOURCE Playa Games GmbH