Platinum Luxury Auctions to Co-Sponsor Illustrious Cavallino Classic in Palm Beach
Firm Aims to Capitalize on Exposure at Ultra-High-Net-Worth Venue
PALM BEACH, Fla., Jan. 17, 2012 /PRNewswire/ -- If you're in the market for a classic Ferrari or luxury yacht – or just showing off the one(s) you already own – Platinum Luxury Auctions LLC would also like you to consider its collection of ultra-luxury waterfront real estate available for auction. On Friday, January 20th, 2012, Platinum will be co-sponsoring the evening Yacht Hop, presented by ShowBoats International Media as part of the 21st Edition of the annual Palm Beach Cavallino Classic. Other Yacht Hop sponsors include Westport Yachts, Northrop & Johnson yacht brokerage and 500-year old American firearm maker Beretta.
The Yacht Hop will take place at the Rybovich Yacht Marina in West Palm Beach, Florida. Special V.I.P. guests will be able to enjoy the collection of ultra-luxury yachts, Ferraris, Aston Martins and other select automobiles displayed on site.
At the event, Platinum will be presenting at least four of its current ultra-luxury auction properties to a select audience of ultra-high-net-worth individuals. Following a "Luxury Real Estate as Art" concept, Platinum has developed an outdoor gallery and lounge featuring art easels displaying beautiful "portraits" of each of its properties. There will also be take-away materials available for guests, such as auction bidder's brochures.
"We currently have four luxury auctions scheduled this quarter: an incredible oceanfront estate previously listed for $9 million, a waterfront condominium previously listed for $6.5 million, a bayfront penthouse previously listed for $3.75 million and a pair of beachfront suites previously listed for $1 million each. There really is 'something for everyone,'" said Trayor Lesnock, president and founder of Platinum Luxury Auctions. "And, we may add two new properties this week."
Kevin Vaughan, Platinum's director of business development, has been orchestrating the firm's sponsorship. "We typically pass on sponsorship offers, as they tend to be oversold in terms of the allowed vendors," said Vaughan. "But the Cavallino is a very select event, and the financial capabilities of the guest list is unparalleled. It was a no-brainer for us to provide our luxury auction clients with this type of marketing opportunity."
Melissa Johnson, a luxury estate agent and principal of Marquis Estate Properties in Boca Raton, is working with Platinum for the sale of one of her ultra-luxury oceanfront listings. "I am thrilled to be working with Platinum to present my listing at this event. This is a fabulous real estate networking opportunity, and Platinum is staying at the forefront of the market by stepping up to sponsor an event of this caliber," says Johnson.
The Palm Beach Cavallino Classic is considered one of the top four automotive events in the world, placing it in the company of the Concours d'Elegance events in Pebble Beach, Villa d'Este and Amelia Island. As a testament to its prestige, the Cavallino is the first and only true automotive event held in Palm Beach.
SOURCE Platinum Luxury Auctions LLC
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