Platinum Luxury Auctions Launches New Website and Brand Identity As Staff Grows

MIAMI, March 4, 2015 /PRNewswire/ -- After experiencing significant growth in 2014, Platinum Luxury Auctions, a firm specializing in the auction sale of multimillion-dollar properties, has announced plans for continued growth in 2015, including the launch of a refined brand identity and a sensational new website. Benefiting from the success of year-over-year revenue growth of nearly 40% in 2014, the firm has plans to introduce its proprietary luxury auction^SM model in newer markets – both in the United States and abroad - throughout the year.

In mid-2014, Platinum retained a new design and brand strategist to begin retooling the look and feel of its promotional materials, while keeping the firm on the leading edge of design and technology. "We are constantly receiving positive feedback from clients and partner brokerages about our refined yet forward-thinking approach to the luxury real estate auction process, and our executive team felt it was important to further enhance our brand image to fully reflect that aspect of our business," stated Trayor Lesnock, Platinum's President and Founder.

Developing a new website was an important part of that process, noted Mr. Lesnock. The new site features larger photos and richly enhanced videos, allowing prospective buyers to truly visualize all aspects of each luxurious property offering. In addition, the "fully responsive" framework of the site allows users to enjoy an optimal viewing experience whether they are visiting the site from their desktop computer, iPhone, or tablet device.

Platinum's Vice President of Operations, David Enriquez, also hinted that the firm's latest design and tech advancements don't stop with the new website. "We also have something special in the works that will really create separation between Platinum and the remainder of the auction industry. It's designed to cater to the increasing mobility of our client base and their growing comfort level with technology. We're almost ready to launch," he added.

To be sure, the use of technology is playing an ever-important role in Platinum's luxury auction efforts. To closeout 2014, the firm conducted a "virtual auction" in order to sell an oceanfront estate on the island of St Thomas in the U.S. Virgin Islands, creating a live bidding room that streamed a dedicated audio/video feed to each bidder. The $9 million sale set an all-time residential record price for the entire island, surpassing the previous record by more than $3 million.

In addition to investing in its technology assets, Platinum continues to add personnel to its pool of talent. "At the end of the day, this is a very personal business, and we take tremendous pride in the character and integrity of our team members, and their ability to communicate with our clients and to execute our luxury auction platform within the international marketplace," stated Brad Pruitt, Platinum's Director of Business Development. "We're in the process of adding several associates about whom we are very excited, and who will help augment our growing network of relationships across the country and beyond."

Indeed, the Platinum network has been growing. Mr. Pruitt notes that not only did the firm conduct business in several new territories in 2014 – such as Cape Cod, Massachusetts, Richmond, Virginia and the island of St. Thomas – but the team is also in the process of signing up additional luxury auction clients in areas such as San Diego, Oregon, Utah, Arizona, Connecticut, Michigan, and the British Virgin Islands.

Further, the Platinum team will be headed to Rome, Italy in the second quarter of the year, to attend and sponsor a special event hosted by the Sotheby's International Realty Affiliates located throughout Europe, the Middle East, and Africa. "The Rome conference is part of our special relationship servicing the Sotheby's International Realty network," added Pruitt. We believe our program has uniquely specific and strategic applications in these countries that will really enhance the business model of our partner brokerages."

For more information on the firm, or for the latest news on upcoming luxury auctions, visit the new site at www.platinumluxuryauctions.com.

About Platinum Luxury Auctions
Platinum Luxury Auctions is a market-leading auction firm specializing in the non-distressed sale of multimillion-dollar properties nationwide. The firm's principals have closed more than $386 million in luxury real estate auction sales, and have consulted on more than $1.45 billion in additional luxury properties. Platinum is responsible for developing the luxury auction^SM concept for the real estate auction industry. Learn more at PlatinumLuxuryAuctions.com.

SOURCE Platinum Luxury Auctions LLC

Related Links

http://www.platinumluxuryauctions.com

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