Planters Introduces New Flavor Grove Almonds

EAST HANOVER, N.J., May 26 /PRNewswire/ -- Planters announces the launch of Flavor Grove, a mouth-watering line of savory almonds roasted with real herbs, spices, and flavors to accentuate the delicious tasting nuts. The Flavor Grove line is the first from Planters to feature Skinless Almonds.

"People are looking for authentic and intriguing flavors and the snack aisle is no different," said Jason Levine, Senior Director Marketing, Planters. "And with Flavor Grove, we're offering wholesome snacks that deliver all the great taste and quality people expect from Planters."

Flavors Fresh From the Grove

Roasted to enhance the delicious taste of the almonds, Planters Flavor Grove features real herbs, spices and flavors like chili lime, sea salt & olive oil and cracked pepper with onion and garlic. These new culinary-inspired flavors coupled with a unique roasting method deliver an extraordinary flavor experience with every bite. The new almond varieties include:

• Skinless Almonds: Sea Salt & Olive Oil
• Skinless Almonds: Chili Lime (naturally flavored)
• Skinless Almonds: Cracked Pepper with Onion and Garlic

Flavor Grove also offers cashew varieties including:

• Cashews: Chipotle (naturally flavored)
• Cashews: Sea Salt & Cracked Pepper

"When people think about Planters, they often think of peanuts," said Levine. "With almonds growing in popularity, we're excited to delight people with a new line from Planters featuring Skinless Almonds."

Just starting to roll out on store shelves, Planters Flavor Grove Almonds are available in 6oz stand-up bags and 1.5oz single serve pouches. The 6oz package found at retail has a $3.49 suggested retail price and the 1.5oz pack can be found in Convenience and Drug Stores at a $0.99 SRP.

About Planters

Planters, the leading brand in snack nuts offers everything from Dry Roasted Peanuts to Jumbo Cashews to delicious Almonds as well as the NUT∙rition™ line, which is designed to meet specific nutrition needs.

Planters snacks are available nationwide. For more information on Planters Flavor Grove Almonds visit www.planters.com/varieties/flavorgrove.aspx. Follow Mr. Peanut on Facebook at www.facebook.com/mrpeanut.

About Kraft Foods

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

SOURCE Kraft Foods

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