Plant-Based Leader, Marco Borges, To Launch "The Greenprint"

NEW YORK, Oct. 24, 2018 /PRNewswire/ -- Marco Borges, exercise physiologist, New York Times/International Bestselling author, and CEO and Founder of 22 DAYS NUTRITION, co-owned with JAY-Z and Beyoncé, announces one of today's most inclusive and wide-ranging plant-based movements, The Greenprint.

Inspiring millions of people to experience the benefits of combining plant-based foods with habit formation, Marco has brought plants to the masses and become one of the foremost leaders in the industry.  He has transformed countless lives and worked with some of the top names in entertainment such as Beyoncé, Jennifer Lopez, Shakira, Ryan Seacrest, Pharrell Williams, Sean Combs, and many more. 

Marco's mission with The Greenprint is to elevate awareness and action around the boundless benefits of plant-based foods and its effect on you, your family, your community, and the planet. The Greenprint is comprised of four primary initiatives: the digital tool, book, documentary, and clinical trial.          

THE DIGITAL TOOL
The Greenprint Project is an enlightening web-based digital tool, which beautifully illustrates the positive lifetime impacts that even a few plant-based meals can have on the planet – from cutting carbon emissions to reducing water usage.  Users of The Greenprint Project will earn a chance to win one of the greatest giveaways in music – Beyoncé and JAY-Z tickets for life. 

Global entertainers, philanthropists, entrepreneurs, and CEO and Founder of Parkwood Entertainment and Founder of Roc Nation, Beyoncé and JAY-Z, added "The information is hard to ignore. The benefits of a single plant-based meal a day can have such a profound impact on our health and the environment...We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet...We hope to see you on tour."

The Greenprint Project will be released Fall 2018
 
THE BOOK
Acquired by Harmony Books, as imprint of the Crown Publishing Group at Penguin Random House, The Greenprint: Plant-Based Diet, Best Body, Better World, is a life-altering manifesto and groundbreaking plan for changing your relationship with food and creating long-term, plant-based habits that will improve your health, your weight and the planet. With meal plans, more than 60 delicious recipes, step-by-step guidelines, and inspirational success stories, the book will forever change your approach to food and your perspective on health.  Designed for rapid and permanent weight loss, increased energy, boosted metabolism, and reduction of inflammation, The Greenprint is the architecture for what is perhaps the world's most powerful diet.

"We are thrilled to be partnering with Marco as publisher of The Greenprint, not only because it will be the most inclusive, practical and revolutionary plant-based lifestyle plan out there, but also because it will become part of the larger Greenprint global movement to help the planet." said Diana Baroni, VP/Associate Publisher/Editorial Director, Harmony | Penguin Random House "We are inspired by Marco's passion and dedication to a healthier lifestyle and his mission to effect positive change in our world."

The Greenprint book will be available everywhere books are sold on December 31, 2018. Pre-order a copy today at www.Greenprintproject.com

THE DOCUMENTARY
Executive Produced by Executive Produced by 51 Minds Entertainment, a division of Endemol Shine North America, Major TV, Marco Borges, and JAY-Z, The Greenprint will explore the impact of a plant-based diet on the individual, the family, the community, and, ultimately, the world. The Greenprint will tackle the real-life obstacles of underserved communities, and uncover solutions anyone can adopt.  Anchored by clinical experts and some of the biggest names in entertainment, music and sports, The Greenprint will speak to a new audience in a style all its own. More than just a documentary, The Greenprint is an urgent movement that all starts with food.

"Working on The Greenprint documentary has been an eye-opening experience – both personally and professionally," says Christian Sarabia: President of 51 Minds Entertainment.  "The need for this message is vital for the world and the TV and film landscape.  As with anything that Marco Borges and our EP partners touch, this documentary will elevate the narrative, expose the truth, spark a movement and, more than anything, break the mold with its creative sensibility and production value.  Everyone involved is putting their full resources into making The Greenprint a truly groundbreaking piece."   

The Greenprint Documentary is projected to release Fall 2019

THE CLINICAL TRIAL
Holy Name Medical Center, ranked one of the top Hospitals in NJ by U.S. News and World Report, conducted a trailblazing clinical trial indented to uncover the potential of preventive care with food.  Given the compelling research around the benefits of plant-based foods, more than 200 participants were divided into two co-horts – Vegan and Vegetarian.  Each cohort underwent extensive testing before and after their diets over a 22 days period.  Some of the most significant results include: BMI going down over 5x more and Body Fat reducing over 4x more on a Vegan than Vegetarian Diet.  Most importantly, LDL went down over 200% more and overall cholesterol reduced by over 400% on a Vegan than Vegetarian Diet. The plant-based cohort also experienced more energy, better digestion, and improved sleep, among many other positive changes. 

"Being part of the 22-Day Greenprint clinical study has been a valuable and exciting experience, one that aligns with Holy Name Medical Center's own healthy lifestyle initiatives," said Michael Maron, President & CEO. "We're grateful that our organization was chosen as the trial site." When considering data that revealed significant improvements in body mass index, cholesterol and weight for research participants in the trial's vegan cohort, Mr. Maron called the outcomes "very dramatic with potential for real impact on quality of life," adding "People reported having more energy, fewer digestive symptoms, they were sleeping more soundly, even their skin looked healthier. The effects were so far-reaching, it was, frankly, astounding."

Finally, Marco Borges expressed "Each of us have the ability of changing our lives, the lives of our families, the health of our communities, and the condition of our world by making one powerful and basic choice – deciding what is on the tip of our forks.  Let's define our own destiny.  Let's create our own Greenprint."

NOTES TO THE PRESS:
Marco Borges is an exercise physiologist, founder of 22 Days Nutrition, New York Times bestselling author and plant-based living advocate. Passionate about guiding people to develop healthier lifestyles, he has spent the last 20 years as a lifestyle coach and touring the world empowering others with tools for ultimate wellness. He is the author of The 22-Day Revolution, The 22-Day Revolution Cookbook, as well as Power Moves: The Four Motions To Transform Your Body For Life. He lives in Miami with his wife, their three sons and daughter.

SOURCE 22 Days Nutrition

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