planetRE Announces Launch of Real Estate Industry's First Integrated CRM and Social Media Platform

First browser based online service, providing Facebook property search combined with CRM, rich Multiple Social Media communication channels and Predictive Modeling and Analytics.

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planetRE

Oct 05, 2010, 08:00 ET

SAN JOSE, Calif., Oct. 5 /PRNewswire/ -- planetRE, the nation's leading technology provider for online real estate, today announced planetRE CM™; industry's first interactive unified client communication management platform. The new SaaS platform consists of planetRE RealFace™- an agent branded Facebook property search engine; a next generation CRM integrating leading Social Networks like Facebook®, Twitter™, Linked in® and others with predictive modeling and analytics.

CRM is still a one dimensional tool, featuring email for direct agent-client relationship management. CRM should include new network channels made possible through the proliferation of Social Networking with high consumer engagement.

planetRE CM provides agents and brokers with true multi channel campaigns with prospects via email, Facebook, Twitter, Instant Messaging. Combining powerful backend predictive analytics, it lets the user determine which campaigns provide better ROI. CM has provisions for Single Sign On with multiple user defined external apps like Google Calendar® allowing for the first time single calendaring and task management.

"Social media has forced its way into the world of marketing, and it's here to stay," said Subrao Shenoy, CEO of planetRE. "planetRE CM opens up the idea to salespeople that relationships with clients are developed across multiple platforms through multiple channels. Having an agent branded property search page in Facebook gives great exposure to agent listing and services."

"We are a strong believer in social media revolution." said Chatty Arrieta, COO of Partners Trust, a leading edge real estate brokerage firm in Brentwood, CA. "planetRE CM allows our company the ability to manage high end clients with these new channels, giving us a huge competitive edge."

About planetRE

TrSoft (d.b.a. planetRE) is a privately held, leading edge SaaS vendor, providing online multi tenant Enterprise software to the real estate industry. Headquartered in Silicon Valley, CA; its primary mission is to provide cutting edge products and services to the global real estate industry in areas of consumer search, CRM, Transaction, Financial Management & Business Process Outsourcing services. More information about planetRE can be found on the Internet at www.planetre.com.

planetRE, planetRE CM, planetRE RealFace are trademarks. All other registered trademarks are the property of their respective holders.