Planet Fitness Ushers In The Return Of The Pat On The Back In Social Campaign Featuring The POTB Generator

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Sep 26, 2012, 05:23 ET

PORTSMOUTH, N.H., Sept. 26, 2012 /PRNewswire/ -- A gesture can carry powerful meaning, and Planet Fitness, the fastest-growing gym franchise in the U.S., is reviving a classic one in a new social campaign celebrating everyday achievements.

(Photo: http://photos.prnewswire.com/prnh/20120926/PH81238 )

Dubbed POTB, for "pat-on-the-back," Planet Fitness is rolling out a custom-built POTB Generator, a Facebook app that generates POTBs for just about anything. The POTB Generator offers hundreds of pre-written POTBs to choose from, or people can add text to their own image and share it with friends on Facebook or Twitter. When Planet Fitness reaches 20,000 POTBs, they will throw cupcake parties at all of their locations.

Born from Planet Fitness' Judgement Free Zone, sending a POTB to a friend or family member is a gesture of respect and encouragement, meaning whatever you are doing is working.

"Planet Fitness is a place where people can relax and get in shape and have fun. The POTB Generator is a way for us to give a little something back to the hundreds of thousands of members who give a little something each day at our gyms," said Eric Vaden, VP Marketing, Planet Fitness.

Visit the POTB Generator at http://potb.planetfitness.com or look for the POTB app tab on any of the more than 550 Planet Fitness Franchise Facebook pages. On Twitter, use the hashtag #POTB to power the movement.

About Planet Fitness
Planet Fitness, the national brand partner for the NBC show "The Biggest Loser," is the fastest-growing gym operator in the United States, with more than 550 locations and 3.7 million members. Throughout the United States and Puerto Rico, Planet Fitness gyms are known for their relaxed, Judgement Free Zone® atmosphere and for friendly prices – just $10 a month with no commitments. Besides the unbeatable value, Planet Fitness stands apart from competitors by providing free fitness instruction with all memberships.

Founded in 1992, Planet Fitness has been widely recognized for its success. For five straight years, the company has made Inc. magazine's list of the fastest-growing private businesses in America.

Planet Fitness has been recognized for its success and rapid growth. For four straight years PF has made Inc. magazine's list of the fastest-growing private businesses in America.

To learn more, visit http://planetfitness.com.

SOURCE Planet Fitness