Planet Fitness Responds to "Pinterest Stress" with "No Pintimidation" Relief Effort

Gym Franchise Extends No Gymtimidation Philosophy to Pinterest by Encouraging Perfectly Imperfect Pins

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Jun 20, 2013, 02:43 ET

NEWINGTON, N.H., June 20, 2013 /PRNewswire/ -- Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and friendly prices, is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S. mothers, of which 42 percent said that they suffer from "Pinterest stress" stemming from anxiety that they can't live up to the ideals suggested by images of domestic perfection posted on the site.

(Photo: http://photos.prnewswire.com/prnh/20130620/NE35775)

As a result, Planet Fitness is launching a relief effort dubbed "No Pintimidation" that encourages pinning perfectly imperfect content that people can feel good about. Fans can visit www.nopintimidation.com to upload a photo that might just be a little too perfect, and "de-pintimidate" it by adding embellishments like cats, unicorns or phrases that call out the perfection.

"Planet Fitness is the proud home of the Judgement Free Zone® and we believe in No Gymtimidation and no intimidation," said Jamie Medeiros, vice president of marketing at Planet Fitness. "That philosophy doesn't just live within the walls of our clubs, but everywhere we are, including Pinterest. We thought this was a great way to encourage everyone to de-stress the web and have a little fun at the same time."

To de-pintimidate a photo, visit www.nopintimidation.com. To follow Planet Fitness on Pinterest, visit www.pinterest.com/PlanetFitness.

Currently, there are approximately 650 Planet Fitness clubs nationwide and more than 4.5 million members. To find a Planet Fitness near you or to join online, visit www.PlanetFitness.com.

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has approximately 650 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit, www.PlanetFitness.com.

SOURCE Planet Fitness