Planet Fitness Celebrates Grand Opening in Portage With The Biggest Loser® Danni Allen

New club hosts ribbon cutting and grand opening party on January 12 with season 14 "The Biggest Loser" winner, Danni Allen; join now for just $1 down and then $10 a month with no commitment, with all enrollment fees matched and donated to Boys & Girls Clubs of Greater Kalamazoo

News provided by

Planet Fitness

Jan 06, 2015, 08:40 ET

PORTAGE, Mich., Jan. 6, 2015 /PRNewswire/ -- Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, is celebrating the opening of its Portage club with Danni Allen, season 14 winner of NBC's The Biggest Loser®, on Monday, January 12. The new club, located at 6420 South Westnedge Avenue, is the second Planet Fitness location in the Greater Kalamazoo area.

A ribbon cutting ceremony will be held on January 12 at 5:00 p.m. with the Kalamazoo Regional Chamber Of Commerce and Danni Allen. Danni is available from 4:00-7:00 p.m. to talk about fitness tips, how she has kept the weight off and her experience on the show.

Now through January 16, members can join for just $1 down and then $10 a month with no commitment, and be entered for the chance to win a free membership for a year. Planet Fitness has partnered with the Boys & Girls Clubs of Greater Kalamazoo to donate all pre-sale enrollment fees to the organization. The franchisee will also match the donation as part of the Grand Opening celebration.

"The Boys & Girls Clubs of Greater Kalamazoo is so appreciative of its new partnership with Planet Fitness," said Robert Ezelle, The Boys & Girls Clubs of Greater Kalamazoo Chief Professional Officer. "Nationwide, Boys & Girls Clubs are focusing on helping kids become healthier – providing youth opportunities for daily physical fitness, offering nutrition education programming, and helping youth make positive, life-long healthy choices for themselves. Having a local fitness club provide youth support in this area and sharing their knowledge is just one more way we can make an impact on youth's lives here in Kalamazoo."

The new Planet Fitness club is approximately 16,000 sq. ft. and will offer state-of-the-art cardio machines and strength equipment, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, HydroMassage beds*, massage chairs*, tanning booths and beds* and Total Body Enhancement booths*. The club will be open and staffed 24 hours a day, seven days a week.

"We're excited to celebrate our grand opening with Danni Allen from The Biggest Loser and representatives from the Boys & Girls Clubs of Greater Kalamazoo," said Planet Fitness franchisee, Chris Klebba. "We look forward to continuing our support for this community with our high quality, judgment free fitness experience at an extremely affordable cost."

Planet Fitness prides itself on offering extremely affordable memberships and a unique Judgement Free Zone^® unlike any other gym, where members experience a hassle-free, non-intimidating environment. Each club also features the brand's iconic "Lunk Alarm" – a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.

Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ^® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month, while supplies last.

The PF Black Card^® membership which is $19.99 a month includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 850+ clubs in the Planet Fitness chain, as well as use of massage chairs, HydroMassage beds, tanning and Total Body enhancement booths, and 50 percent off select cooler drinks.

Planet Fitness has more than 850 locations nationwide, and is also a national brand partner of NBC's The Biggest Loser®. For more information or to join online, please visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness). Additionally, check out real Planet Fitness member stories and accomplishments at Planet of Triumphs, PlanetofTriumphs.com.

*PF Black Card® amenities may vary by location

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has over 850 locations nationwide and the company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information, visit www.PlanetFitness.com.

Media Contact:

Chris Klebba
Planet Fitness
Email
269-488-8518

SOURCE Planet Fitness