Planes Joins Forces With Lids

Lids is the first national apparel retailer to sell Planes headwear

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Oct 09, 2020, 09:00 ET

INDIANAPOLIS, Oct. 9, 2020 /PRNewswire/ -- Planes announced today a collaboration with Lids, the world's leading hat retailer.

Available for purchase exclusively at select Lids stores, the new Planes Crown Fitted puts a spin on the iconic New Era 59Fifty fitted cap with six different colorways and features the brand's 'Paper Plane' logo and pin. Based off the brand statement "Greatness is a Process," the 'Paper Plane' logo symbolizes the idea that as big as the world is, it is still accessible. Your imagination can take you anywhere you want to go – a message that resonates with the spirit and culture of streetwear.

"The Planes and Lids collaboration allows us to bring our brand of inspiration to the home of the fitted hat, Lids which has been a cultural staple to us and our community for generations," said Emory Jones, Co-founder of Planes. "The Planes fitted hat is more than a ball cap, it's a Crown. It's a symbol of what it means to have the audacity to dream and imagine, and a reminder that #GreatnessIsAProcess. For the last 25 years, Lids has built a legacy on understanding the cultural relevance of the fitted hat, and we couldn't think of a more seamless pairing for our signature Crowns."

Lids is the largest retail seller of hats with over 28 million sold per year and the premier destination of New Era 59FIFTY fitted caps – the preferred fit of celebrities, cap collectors, athletes, artists and taste makers across the globe. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America with more than 1,200 locations.

"We're honored to bring Planes to our customers as we continue to grow our selection of 59FIFTY fitted caps," said Lawrence Berger, Chairman of FanzzLids Holdings. "The 'Paper Plane' teaches you to imagine and the fitted hat carries a narrative of its own, especially to those who are familiar with the intersection of hip hop and streetwear. This collaboration is about bringing aspirational hip hop lifestyle and culture to the masses, and this partnership is where those two stories meet in the middle."

Retailing for $60, the Crown Fitted caps will be available at select Lids stores nationwide and Lids.com starting Thursday, October 8.

Media Contacts:
Jennifer Reich (Lids): [email protected]

About Lids:
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially-licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy's department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.