Plackers Challenges Flossing Taboo, Takes Brand From Clinical To Approachable

"When people feel like there's something stuck in their teeth, they're more self-conscious and likely to hold back," said Sarah Moeggenberg, Global Brand Manager for Plackers. "The challenge is that flossing tends to be a taboo activity that is only done in the bathroom or in private. Our new brand message is about feeling free to floss anywhere, anytime."

The new brand look leaves behind the clinical and lackluster approach of the past and introduces a bolder, more imaginative take on flossing. A fresh color palette and playful images distinctly capture the freeing feeling of removing pesky pieces that can pile up between teeth after eating.

"Our consumer research showed that most people aren't flossing for the health benefits," said Moeggenberg. "The majority of consumers use flossers to get the annoying gunk out of their teeth."

As the initial step of the brand rollout, Plackers completely refitted its website to reflect the charming and energetic style. Users can experience the new look at www.plackers.com. While the updated approach involves many changes, the redesigned Plackers logo will retain its unique red hue. New packaging is expected to be phased in at major retailers such as Walmart, Target, Kroger, and Walgreens over the next year.

To celebrate the new look, Plackers is hosting a "Prize Pack Giveaway" on the brand's Facebook page. For more information, visit www.facebook.com/plackersdental.

About Plackers
Plackers is a leading brand and pioneer in dental flossers and a variety of consumer oral care products. Having patented the first disposable dental flosser, Plackers is committed to developing high quality, affordable oral care products with innovative features that include a comprehensive line of dental flossers, dental accessories, and dental night guards. Plackers holds over 20 patents and is sold in major retailers worldwide. For more information, visit www.plackers.com.

SOURCE Plackers

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