placemedia Wins MCN Innovator Award

Multichannel News Praises Company's Built-In Consumer Databases & Accountability

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Oct 20, 2014, 10:00 ET

NEW YORK, Oct. 20, 2014 /PRNewswire/ -- placemedia, the Programmatic Television Platform company that enables advertisers to target and engage their audiences on linear TV, announced today that it has been named winner of a Multichannel News (MCN) "Innovator Award." MCN selected 16 companies whose tech products and services are on the cutting edge of innovation.

"We are thrilled to be honored by MCN with an Innovator Award," said Derek Mattsson President of placemedia. "We've been working hard to develop a platform for linear TV that delivers for both the supply and demand side. Our programmatic platform allows advertisers to get the scale and reach of linear TV along with precise audience targeting."

"With placemedia, a subsidiary of cable ad-rep firm Viamedia, self-service advertising is just a few clicks away via the Internet," MCN wrote in its announcement.

placemedia is a subsidiary of Viamedia, Inc., the largest independent cable TV advertising company. placemedia matches actual viewing behavior from Rentrak's 28 million set-top-boxes to third-party data from Epsilon, Axciom, Polk, Mastercard and others.

ABOUT PLACEMEDIA
Based in Salt Lake City, placemedia gives advertisers the ability to leverage the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online. The result is broad national reach with highly effective targeting, and a better return on investment. For more information, visit www.placemedia.com.

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SOURCE placemedia