placemedia Introduces Industry Leading Self-Serve Portal for Easy Television Planning and Buying
Targeting and Engaging Your Audience on Television is now easier than ever with "placemedia Engage"
NEW YORK, Sept. 26, 2013 /PRNewswire/ -- placemedia, the new television advertising exchange, today announced "placemedia Engage," the industry's only fully-automated self-serve portal for television advertisers. The first of several planned products, placemedia Engage is an easy-to-use online platform that lets advertisers plan, place, buy, traffic, and track campaigns targeted at specific audiences.
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"placemedia Engage will revolutionize the way independent agencies and advertisers of all sizes plan, place, and buy television programming," says Derek Mattsson, President of placemedia. "placemedia solves the puzzle of audience fragmentation for media companies by monetizing their underutilized inventory and for advertisers by delivering more efficient targeting."
With 97% of all video viewings still occurring on TV, placemedia Engage enables the most novice or sophisticated advertiser to build and place a campaign on television with an easy, fully-automated portal - all while only paying for the impressions that are delivered. From planning and placement, to copy and reporting, buying and selling targeted TV ads is now easier than ever before. placemedia is bringing automation to the television industry for the first time, allowing any user access to audience measurements and accountability at the click of a button.
In an effort to build the most comprehensive advertising exchange for TV, placemedia has engaged with leading providers of software and technology services to the TV industry, including Harris Broadcast. Harris Broadcast, the largest provider of traffic and billing systems for MSOs and broadcasters, has leveraged its experience in advertising to develop media software solutions that enhance relationships with buyers and sellers and streamline the process of buying television media.
"The Harris Broadcast relationship brings rich experience with linear TV advertising, in conjunction with our own propriety technology," says Chris Satovick, SVP, Operations of placemedia. "Harris Broadcast's expertise in supporting back-end solutions for more than 3,000 cable and broadcast companies makes them a highly valued ally to our product and ongoing success."
placemedia applies micro-targeting technology and metrics to help maximize available impressions and increase incremental revenue by targeting specific audiences across broadcast, cable, satellite and networks. Through a partnership with the nation's leading television providers, placemedia takes unsold and undersold inventory and presents them as audience and demographic targets. placemedia Engage helps advertisers improve their ability to reach target consumers, increases the efficiency of their TV schedules, and helps monetize programming across all networks, while also helping broadcast providers sell vast quantities of leftover inventory.
With access to 50 million American homes so far, and growing fast, placemedia is the faster, better, and smarter way to target and engage any audience through Television.
For more information, visit www.placemedia.com.
ABOUT PLACEMEDIA
Based in Salt Lake City, placemedia gives advertisers the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online. The result is broad national reach with highly effective targeting, and a better return on investment.
About Harris Broadcast
Harris Broadcast is a market leader in content management and network infrastructure serving more than 3,000 broadcasters, cable networks, MSOs and mobile and IPTV providers spanning 140 countries. Harris Broadcast has been awarded 240 patents and has received eight Emmy Awards from the National Academy of Television Arts and Sciences.
For more information, please visit harrisbroadcast.com.
SOURCE placemedia
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