PlaceIQ Welcomes Derek Thompson as Chief Strategy Officer

Ad Agency Veteran Joins Mobile Tech Start Up as Growth and Momentum Continue to Accelerate

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Jul 29, 2014, 09:00 ET

NEW YORK, July 29, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today welcomes Derek Thompson as its Chief Strategy Officer. Mr. Thompson brings nearly 20 years of experience working in the advertising, branding and digital marketing and has a strong reputation for developing and leading teams on both the client and agency side. At PlaceIQ, Mr. Thompson will be working with CEO Duncan McCall and the executive team to continually define and refine the organization's go-to-market strategy, product roadmap, and strategic plan. He will communicate extensively with key clients, business partners and external stakeholders to drive strategic planning and guidance for emerging opportunities across PlaceIQ's business. Derek will have direct oversight of the strategy development team.

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"PlaceIQ's market and strategic opportunities continue to expand and evolve as we gain even more insights into human behavior by analyzing and understanding location data," said Duncan McCall, co-founder and CEO of PlaceIQ. "Derek is a visionary in mobile advertising technology and strategy and has deep experience working with some of the largest, most notable brands in the world. We're thrilled to have him as a member of the team."

Prior to PlaceIQ, Mr. Thompson led the mobile practice at Starcom MediaVest Group (SMG) where he extensively helped fortune 100 companies like Walmart, Kraft, ESPN, and many others develop and execute their mobile media strategy. Derek earned his MBA from the University of Notre Dame and has held several brand strategy positions with noteworthy companies including Motorola, Apple, and Unilever.

"PlaceIQ is at a critical point in its growth and is part of one of the most innovative and fastest growing industries across the globe," added Thompson. "I'm looking forward to helping build on PlaceIQ's success and helping accelerate its growth in the industry."

PlaceIQ Picks Up Momentum; Opens Office in Chicago

The addition of Mr. Thompson comes on the heels of the announcement of Ed Haslam as SVP of Marketing and Dr. Phil London as SVP of Product and Technology at PlaceIQ. The company has nearly doubled in employee headcount since the beginning of 2014 and continues to grow at an accelerated pace to outperform the market. Within the past six months, PlaceIQ has added numerous new clients including several noteworthy brands like Kraft, McDonald's, Audi, and Pepsi.

As a result of this momentum and increasing demand for PlaceIQ's technology, the company will soon be opening a new office in Chicago to house members of the strategy and sales team and will also serve as a central hub to PlaceIQ's rapidly growing customer base in the Chicago area.

"Our client roster is expanding at an exponential pace in and around Chicago and we need the additional local horsepower in that market to field the demand and deepen our footprint," added McCall. "We're at an exciting and critical point in our growth as a company and it's vital that we continue to build our team with smart and seasoned professionals as our technology gains market share."

About PlaceIQ:
Leading CPG, retail, automotive, entertainment, consumer electronics, and other national brands and their agencies rely on PlaceIQ's patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ's Place Visit Rate (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.

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