PlaceIQ Expands Executive Lineup with New SVP of Marketing and SVP of Products and Technology

Seasoned Tech Industry Execs Bring Decades of Experience Helping Build Market-Leading Technology Companies

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Jul 17, 2014, 09:00 ET

NEW YORK, July 17, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that it has hired two new seasoned business executives, Ed Haslam as Senior Vice President of Marketing and Dr. Phil London as Senior Vice President of Product and Technology. Both executives bring decades of experience to PlaceIQ and have a strong track record of building market-leading technology companies. At PlaceIQ, Mr. Haslam will be responsible for driving PlaceIQ's marketing strategy, leading both the corporate and product marketing teams, while Dr. London will be responsible for setting the PlaceIQ technology roadmap, and overseeing the product management, data science, engineering and infrastructure teams.

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"PlaceIQ is growing quickly because the industry continues to see value in the real-world insights that we're providing about location and human behavior," said Duncan McCall, co-founder and CEO of PlaceIQ. "As a result, we're attracting top-tier talent like Ed and Phil, who have the experience, expertise and drive to help push this company into its next big phase of expansion. Both Ed and Phil have consistently built and led teams that provide market-leading products, awareness and brand recognition and we're thrilled to have them as a part of the PlaceIQ team."

Both executives have held several senior-level positions within technology companies and bring a wealth of marketing and technology expertise. Prior to joining PlaceIQ, Mr. Haslam served as Senior Vice President of Marketing at YuMe, where he oversaw global marketing initiatives and helped lead the company through its successful IPO in 2013. Haslam was also the co-founder and Vice President of Marketing at Ludic Labs (acquired by Groupon), which developed the social media community, Diddit.com, and local commerce service, OfferFoundry.com. Prior to Ludic Labs, he served as the founding marketing executive for several other venture-backed technology companies, including Orbital Data (acquired by Citrix) and Inktomi Corporation (acquired by Yahoo!).

Dr. London brings broad experience that spans academic and corporate research, product development, product marketing and management, and general management. He has a proven track record of delivering high-quality first-to-market products reliably and efficiently. Prior to joining PlaceIQ, Dr. London served as Senior Vice President of Marketing and Engineering at SynapSense where he drove innovation, improved productivity and predictability in the development process, and defined and delivered market-leading products. Prior to joining, he was Vice President of Software Technology and General Manager of the data center infrastructure management (DCIM) group at APC by Schneider Electric serving the consumer, small to medium businesses and data center segments. He has served as Vice President of Product Development for three successful startups and CEO of Mazu Networks.

Together, Haslam and London plan to bring the same passion, expertise and industry know-how to PlaceIQ. For more information about PlaceIQ and its growing executive leadership team, please visit: www.placeiq.com.

About PlaceIQ:
Leading CPG, retail, automotive, entertainment, consumer electronics, and other national brands and their agencies rely on PlaceIQ's patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ's Place Visit Rate (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.

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