PlaceIQ Appoints John Sedlak as Chief Revenue Officer

Former SVP of Global Sales for BlueKai Brings Decades of Marketing Technology Experience to Leading Location Intelligence Company

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PlaceIQ

Dec 09, 2014, 09:00 ET

NEW YORK, Dec. 9, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that John Sedlak has joined the company as Chief Revenue Officer. In this role, Mr. Sedlak will be tasked with driving PlaceIQ's overall revenue strategy and accelerating the adoption of the company's technology offerings across a variety of industry verticals.

John Sedlak headshot

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Mr. Sedlak brings more than two decades of experience working with top global technology and media companies, including Oracle, BlueKai, AOL and Time Warner, Inc. Over the course of his career, John has developed a long history of successfully selling strategic media and technology platform solutions to both media agencies and directly to brands. As a recognized sales leader, John has also played a crucial role in accelerating company sales growth at rapidly growing technology companies resulting in large-scale acquisition, most recently with the sale of BlueKai to Oracle.

"We are executing on a unique opportunity at PlaceIQ, building a new model for consumer behavior based upon an analysis of a huge and complex data set across the physical and digital worlds," said Duncan McCall, co-founder and CEO of PlaceIQ. "As a proven CRO with unique experience delivering new enterprise data solutions into the marketing ecosystem, John's addition aligns with that vision. His presence will help further scale both our company and offerings to meet the needs of today's marketers."

Based in New York City, Mr. Sedlak will report to CEO Duncan McCall. Prior to PlaceIQ, Mr. Sedlak served as VP of Sales at Oracle and SVP of Global Sales at BlueKai, where he drove global sales strategy for the company's agency and marketer businesses. In his role at BlueKai, he was integral in the company's success and ultimate acquisition, driving strong growth and leading the global sales team – while spearheading the rollout to the marketing ecosystem of a completely new and innovative product set with BlueKai's DMP suite. Mr. Sedlak has also held executive-level sales and business development positions at AOL, Time Warner and Vibrant Media.

"As I learned more about PlaceIQ, I realized the potential opportunity and scope of their capabilities at the cross-section of mobile and data," said Mr. Sedlak. "PlaceIQ has already forged a powerful name for itself in the marketplace, and it has become clear that the company has built a fundamentally new type of solution with a broad set of valuable applications. Having recent experience and success in bringing a new type of marketing technology platform to market with BlueKai, the opportunity to join PlaceIQ truly resonated for me. I'm thrilled to help the team deliver on the huge opportunity ahead."

For more information about PlaceIQ, please visit: www.placeiq.com.

About PlaceIQ:
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, Detroit, and Boulder. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.

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