PLACE acquires Ardley, advancing its vision to build the ultimate mortgage operating system

Ardley's AI-powered automated recapture and retention technology will strengthen PLACE's growing platform for lenders and financial institutions

BELLINGHAM, Wash., Oct. 9, 2026 /PRNewswire/ -- PLACE, a real estate and financial services technology unicorn, today announced an agreement to acquire Ardley, an AI-powered automated recapture and retention software for mortgage companies and banks that sends pre-structured loan offers to their customers.

The acquisition marks another significant step in PLACE's strategy to build a connected operating system for the mortgage industry.

The mortgage industry has historically operated through a multitude of fragmented systems across borrower acquisition, origination, fulfillment, servicing, portfolio intelligence, retention and transaction services. With the acquisition of Ardley, PLACE is bringing those capabilities together by combining technology, data, AI, and services in one connected platform to help lenders and financial institutions operate more efficiently and build deeper, longer-lasting relationships with consumers.

Ardley joins recent complementary acquisitions Maxwell, Remine, Envoy Mortgage, and the multiple divisions acquired from Radian Group, to power an integrated platform designed to help lenders identify opportunities, engage borrowers, originate and fulfill loans, and retain customers across the homeownership lifecycle.

"We believe the future is a connected operating system where data, intelligence, technology and services work together across the entire mortgage lifecycle," said Ben Kinney, Co-Founder and CEO of PLACE.

Ardley's mortgage technology platform helps servicers and lenders turn their existing loan portfolios into new originations. Mortgage companies and banks spend hundreds of millions annually to acquire customers, only to lose those customers a few years later on a refinance or additional purchase loan. Ardley's technology is the industry's best retention tool, focused on keeping these customers in lenders' portfolios, while generating new and additional opportunities like second mortgages, or lines of credit.

The acquisition also builds on an existing relationship between Ardley and Maxwell. The companies announced an integration earlier this year that pairs Ardley's portfolio intelligence and precision targeting capabilities with Maxwell's point-of-sale technology to create a more connected experience.

PLACE acquired Maxwell, a leading provider of AI-powered mortgage technology and services, in September 2026. Maxwell serves more than 400 financial institutions and facilitates more than $130 billion in annual mortgage transactions, and both Ardley and Maxwell separately touched nearly one in 10 U.S. mortgage originations in 2025, providing PLACE with instant scale for its mortgage technology offerings.

Together with Ardley, PLACE can connect intelligence about an institution's existing customers and loan portfolio directly to the technology and services used to originate and fulfill their next transaction.

Earlier this year, PLACE also acquired Radian's Real Estate Services business, expanding its institutional capabilities across valuation, due diligence, and REO asset management.

"Ardley was built to help lenders understand their portfolios and identify the right opportunity for the right borrower at the right time" said Nathan Den Herder, Founder and CEO of Ardley. "The ecosystem PLACE is assembling creates an enormous opportunity for our customers and the industry, combining intelligence with the scale, technology and capabilities."

The PLACE homeownership ecosystem serves millions of consumers, as well as businesses across real estate, mortgage, and homeownership, with technology and services that support hundreds of thousands of real estate professionals, MLSs, property managers, lenders, title and escrow companies, and home service providers.

Ardley will continue serving its existing customers and partners, with the added resources, capabilities and reach of the PLACE ecosystem.

About PLACE
PLACE is a category-defining real estate and homeownership technology platform that partners with leading real estate professionals and businesses to deliver integrated technology, business services and a connected consumer experience. PLACE brings together real estate, mortgage, title and escrow, property management and home services to simplify the journey of buying, selling and owning a home. For more information, visit www.PLACE.com.

SOURCE PLACE Inc.