PizzaHut.com Tops in the Industry: Tracking $2 Billion in Sales

New 'Virtual Flagship' Store Launches Nationwide

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Apr 20, 2010, 11:00 ET

DALLAS, April 20 /PRNewswire/ -- PizzaHut.com is announcing a re-launch, dubbed the "Virtual Flagship." The site features updates that make the consumer ordering experience faster, easier and more intuitive than the previous site. Additionally, Pizza Hut announced that thanks to the success of the site, the company expects to hit $2 billion in online sales this year.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100420/CG89365)

"The additions to the website provide an enhanced level of order customization that allows us to get customers' favorites to them faster," said Brian Niccol, Pizza Hut Chief Marketing Officer. "We're excited about the new improvements to our largest and most successful storefront."

The upgraded website functionality showcases the fun and ease of ordering online and includes the following features:

Iconic Ordering: Visual cues guide customers throughout the ordering process, allowing them to see crust types and toppings as they customize their pizzas. Images of your items are added to your cart, ensuring there are no ordering mistakes.
Intuitive Design: The site remembers who you are, allowing for two-click reordering. Returning customers will see their last order when first accessing the site, great for ordering your favorites each time with just a couple of clicks.
En Espanol: A new Spanish-ordering site is launching concurrently. The Spanish site features the same great functions that the English site does, allowing our customers to order in their preferred language.

To celebrate the website launch, Pizza Hut gave one of its customers free pizza for a year. The customer logged on the new PizzaHut.com and was later surprised with pizza for a year (in the form of Pizza Hut gift cards). With free pizza for a year, this lucky customer will continue to be able to enjoy the new Pizza Hut online ordering experience.

Customers looking for a reason to check out the new website can also enjoy a great deal. Right now, Pizza Hut is offering any pizza for just $10. That means customers can order any size pizza, with any crust and any toppings for just $10.

For more information on Pizza Hut, log onto PizzaHut.com or interact with Pizza Hut at facebook.com/pizzahut and twitter.com/pizzahut. Ordering is also available through the Pizza Hut App, available from the App Store on iPhone, iPod touch and iPad or at www.itunes.com/appstore, and a video demoing the application's features and functionality can be found at pizzahut.com/iphone.

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit pizzahut.com.