Pizza Hut® Slashes Menu Prices Nationwide, Sets Tone for Pizza Category

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Jul 29, 2010, 11:42 ET

DALLAS, July 29 /PRNewswire/ -- Pizza Hut, the bold pizza chain that introduced America to the now famous $10 Any Pizza deal, has announced a sweeping national menu pricing reduction. The new lower, simplified pricing is available now in nearly two-thirds of America's Pizza Hut restaurants and will be effective nationally in August.

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"This isn't just another deal, this is an everyday menu pizza pricing change taking place," said Brian Niccol, Chief Marketing Officer at Pizza Hut. "High, overcomplicated pricing has been a category issue in the pizza world for the last several decades. Much like our $10 Any Pizza shifted America's focus on how much a single pizza should cost, our new pricing structure will set the industry tone for what is a holistic, everyday value solution."

The foundation of Pizza Hut's new cost structure is revamped menu pizza prices, now set at $8 for a medium (up to three toppings), $10 for a large (up to three toppings with additional charge for Stuffed Crust Pizza) and $2 more for a specialty pizza (additional charges vary by location).

"The motivation behind this change wasn't just value, but simplification and transparency," added Niccol. "Our new menu pricing makes it easier for our customers to access great value everyday when ordering without having to worry about coupons or special limited offers."

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top 10 franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit pizzahut.com.