Pizza Hut® is for Lovers - America's Largest Pizza Chain Seeks Pepperoni, Meat, Veggie and Ultimate Cheese Lovers

Pizza Hut Launches Ultimate Cheese Lover's™ with $10.99 Any Lover's Deal and Facebook Sweepstakes

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May 04, 2011, 10:46 ET

DALLAS, May 4, 2011 /PRNewswire/ -- Love is in the air. From royal weddings to spring flings, America is in the mood to celebrate all things lovable, and Pizza Hut's latest announcement is sure to make hearts swoon. Pizza Hut announced today that each delicious, topping-stacked pizza from the famous Lover's Line® – Pepperoni Lover's®, Meat Lover's®, Veggie Lover's® and the all new Ultimate Cheese Lover's – is available at one low price of $10.99 for a limited time only.

(Photo: http://photos.prnewswire.com/prnh/20110504/CG95286)

"Keeping in line with our commitment to make our customers' favorite pizzas more affordable than ever, we've lowered the price of our famous Lover's Line," said Kurt Kane, Chief Marketing Officer at Pizza Hut. "At Pizza Hut, you can never have enough of your favorites and our Lover's pizzas give you just that. With The Ultimate Cheese Lover's, we've turned the simple 'cheese pizza' into a taste explosion for cheese lovers."

A New Love

New to the Lover's lineup, the Ultimate Cheese Lover's pizza packs an extra cheesey punch. This new recipe is a mouth-watering combination of Alfredo sauce and three cheeses – Romano, Parmesan, and Pizza Hut's signature pizza cheese– blended to create an ultimate cheese experience like no other. A pizza with this much ooey, gooey cheese had to be called the Ultimate Cheese Lover's.

Many Pizza Hut fans only have eyes for longtime Lover's pizza recipes, and they are in luck. The usual suspects from the Pizza Hut Lover's menu are also just $10.99.

Pepperoni Lover's – the classic love with 50 percent more pepperoni and 50 percent more cheese
Meat Lover's – topped with more than a pound of meat and cheese with six favorites: pepperoni, pork sausage, Italian sausage, ham, beef and bacon
Veggie Lover's – a herbivore's dream loaded with tons of fresh veggies

Facebook Lovefest

Pizza Hut Facebook fans can rally behind their favorite Lover's recipe for a chance to be crowned the Ultimate Lover's Lover. Beginning May 10, Pizza Hut Facebook fans can visit the Lover's Lovers tab and enter to win a daily prize of a $50 Pizza Hut gift card and a weekly prize of free pizza for a year! All they have to do is tell Pizza Hut why they are a Pepperoni, Veggie, Meat or Ultimate Cheese Lover's Lover in 140 characters or less. Winners will have their picture proudly featured on the Pizza Hut profile daily for 3.3 million fellow fans to see. Customers can visit facebook.com/pizzahut for details about the sweepstakes and enter for a chance to win.

America Loves Pizza Hut

As Pizza Hut slashes prices on its Lover's Line® pizzas, it's fitting that consumers have named Pizza Hut their favorite national pizza chain. In a recent poll conducted by Rasmussen Reports, Pizza Hut was rated most-favorably among top national pizza chains by American adults who eat pizza. With prices beyond belief, who can blame them?

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit PizzaHut.com, or keep up with the brand via its social media channels at social.PizzaHut.com

Media Contact
Luke DeRouen
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SOURCE Pizza Hut