Pixelworks Deeply Optimizes the Visual Display of iQOO Neo 7 Racing Edition

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Dec 29, 2022, 08:00 ET

High Resolution Picture Quality, High Frame Rate Gaming Experience and Rich Variety of Gaming Filters Together Bring Superior Visual Quality for Mobile Gaming

SHANGHAI, Dec. 29, 2022 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced the latest iQOO Neo7 Racing Edition smartphone incorporates an upgraded Pixelworks X5 series visual processor, providing end-users with even more immersive and realistic gaming and video experiences by leveraging Pixelworks' patented MotionEngine^® technology, HDR Enhancement and a diverse set of built-in visual effect enhancement modes.

The iQOO Neo7 Racing Edition is built on the Snapdragon^® 8+ Gen 1 mobile platform from Qualcomm Technologies, Inc., and powered by Pixelworks' advanced visual processing technology. This powerful combination serves as a solid foundation for the superior visual display performance of the smartphone. The iQOO Neo7 Racing Edition features a 6.78-inch AMOLED display with 1080p resolution, and a 120Hz refresh rate. In addition, it is backed by a 5,000mAh battery with 120W fast charging support.

The iQOO Neo7 Racing Edition is powered by Pixelworks' visual processor for improved visual qualities through the following supported display attributes:

MotionEngine^® Technology — Pixelworks' patented MotionEngine^® technology (MEMC) uses an efficient interpolation algorithm to boost low frame rate gaming content to high frame rates of up to 120 fps. Coupled with the 120Hz high refresh rate screen panel, the technology ensures ultra-smooth motion quality while preserving original artistic intent of game creators for content displayed on the smartphone. Compared to running games at their original high frame rates, Pixelworks-enabled distributed processing offloads the GPU workload by reducing rendering pressure to avoid unnecessary system power consumption, which prevents overheating of mobile devices. This function has been adapted to over 20 popular mobile games, including Honkai Impact 3, Perfect World, Moonlight Blade, Genshin Impact, Game for Peace and King of Glory.

HDR Enhancement — Converts source SDR (Standard Dynamic Range) content to HDR (High Dynamic Range) content in real-time. For videos, this function improves the color saturation and contrast of images, producing a more detailed and vivid display, while minimizing power consumption of mobile devices. The solution is specifically tuned to deliver optimal experience on numerous leading video Apps, including BiliBili, Tencent Video and iVideo. For gaming content, the solution leverages an ambient adaptive color gamut to display a more true-to-life gaming environment. This function has been adapted to over 20 games supported by MEMC. Furthermore, the iQOO Neo7 Racing Edition has also integrated the HDR Enhancement feature into its own browser to improve the visual clarity of webpage content.

Gaming Visual Enhancement — To further enrich the visual experience, iQOO and Pixelworks also provide various visual quality enhancement modes for iQOO Neo7 Racing Edition users. For instance, a Game Appearance Reproduction mode with the game creator's unique perspective for specific games, such as Revelation, IdentityV, Sky: Children of the Light and Onmyoji. Additional built-in modes for all games include: Old Movie, Snow Blindness, Low Light Enhancement Prevention, Vivid, Soft, Highlight and Customized modes. Users can choose the right mode according to their own viewing preferences to create a more immersive gaming experience.

"With the advent of 3A mobile games, the display quality has gradually become a new standard to measure the visual processing capability of smartphones." Said Yaojing Yang, Director of Gaming Experience Planning Center, iQOO. "We feel glad to continue our cooperation with Pixelworks on the iQOO Neo 7 Racing Edition. Through the joint tuning of the two parties, we hope that more excellent mobile games with higher frame rate and higher picture quality could run smoothly on the smartphone screen, so that users can easily immerse themselves in the game world. At the same time, we have also optimized the visual display of popular video apps and the smartphone's own browser to ensure high-quality user experience in more visual scenarios. We hope that our consumers would be satisfied with the iQOO Neo7 Racing Edition."

"Congratulations on the release of the iQOO Neo7 Racing Edition!" said Ting Xiong, President of Pixelworks China. "iQOO's exploration of the mobile visual experience has always been at the forefront of the industry. From high frame rate visual experience to enhanced visual effects, from games to video apps, iQOO is marching forward steadily to cover more and more visual scenarios with its growing visual display capability. It is a great honor that Pixelworks' visual processing solutions can help the iQOO Neo7 Racing Edition achieve multi-faceted and in-depth display optimization. I believe that users can truly feel iQOO's sincerity and diligence to improve the visual experience when they watch videos, play games, or read news on this new smartphone."

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company's core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a wide range of R&D centers in cities including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set-up smart manufacturing networks (including brand-authorized manufacturing centers). As of now, vivo has an annual production capacity of nearly 200 million smartphones, with its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

*"Benfen" is a term describing the attitude on doing the right things and doing things right - which is the ideal description of vivo's mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news

About Pixelworks

Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services.

For more information, please visit the company's web site at www.pixelworks.com .

Note: Pixelworks, MotionEngine and the Pixelworks logo are trademarks of Pixelworks, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. All other trademarks are the property of their respective owners.

SOURCE Pixelworks, Inc.